Former Stackline Executive to Spearhead
Enterprise Sales Division for Independent Converged TV Advertising
Platform
NEW
YORK, Nov. 2, 2023 /PRNewswire/
-- Innovid (NYSE: CTV), an independent advertising
platform for the delivery, personalization, and measurement of
converged TV across linear, CTV, and digital, today announced the
hire of Alex Rowe as Senior Vice
President (SVP) of Enterprise Sales. Based in Seattle, Rowe will report to Tim Braz, Executive Vice President of Global
Sales.
In this role, Rowe will be leading Innovid's enterprise sales
efforts, working closely with brand and agency clients to advance
their objectives in converged TV advertising through measurement
and advanced creative technologies.
"At its core, advertising is based on trust, and one of the
reasons that Innovid has been successful is because we put
transparency at the forefront of everything we do," said
Dave Helmreich, Chief Commercial
Officer at Innovid. "Building trust is the cornerstone of Alex's
professional career. His ability to foster meaningful, transparent
customer relationships with data-backed strategies has been core to
his decades-long success. His deep expertise in accelerating
business growth while supporting clients navigating market
challenges will be pivotal as we continue to expand our enterprise
footprint."
With more than two decades of sales leadership experience, Rowe
was previously Vice President of Sales at e-commerce platform
Stackline, where he drove more than $50
million in revenue. He also served in management positions
at Amazon and Procter & Gamble.
"With spending on connected TV projected to rise from
$25.1 billion in 2023 to $40.9 billion by 2027, marketers need the
measurement and creative infrastructure in place to reach connected
TV's true potential as an advertising platform," said Rowe.
"Innovid is in a prime position to support brands and agencies as
'TV' becomes increasingly digital, and I look forward to leveraging
this momentum to scale our client roster."
For more information about Innovid, visit www.innovid.com.
About Innovid
Innovid (NYSE: CTV) powers advertising
delivery, personalization, and measurement across linear, connected
TV (CTV), and digital for the world's largest brands. Through a
global infrastructure that enables cross-platform ad serving,
data-driven creative, and measurement, Innovid offers its clients
always-on intelligence to optimize advertising investments across
channels, platforms, screens, and devices. Innovid is an
independent platform that leads the market in converged TV
innovation, through proprietary technology and exclusive
partnerships designed to reimagine TV advertising. Headquartered in
New York City, Innovid serves a
global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com/ or follow us on LinkedIn or Twitter.
Media Contacts
Megan Garnett
Coyle
megan@innovid.com
Caroline Yodice
cyodice@daddibrand.com
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SOURCE Innovid LLC