car2go for Austin - On Demand Mobility
17 Noviembre 2009 - 10:30AM
PR Newswire (US)
- Texas capital becomes showcase for car2go in the North American
mobility market - Partnership between City of Austin and car2go
allows new concept of mobility for more than 13,000 city employees
- Project begins with 200 smart fortwo vehicles - further expansion
planned in 2010 AUSTIN, Texas, Nov. 17 /PRNewswire-FirstCall/ -- In
a joint partnership with the City of Austin, Daimler is launching
its groundbreaking car2go pilot project in North America today. The
innovative mobility concept makes city driving as easy as using a
mobile phone. It offers Austin an easy, flexible, reasonably priced
and progressive solution to the growing challenges of urban
mobility. Austin becomes the official headquarters of car2go North
America LLC, a wholly-owned subsidiary of Daimler. The first pilot
phase starts with 200 smart fortwo vehicles and a defined group of
users. At some point in 2010, the number of cars will be increased
and car2go will be made accessible to all Austin residents and
students. The car2go system is straightforward. 200 smart fortwo
vehicles are made available within the city for all registered
car2go members. This fleet of vehicles can be accessed 24/7. After
a one-time registration process, the customers can use the service
on the spot by accessing any available vehicle on the street, or
can book in advance through the online reservation process. One
significant difference from traditional car-sharing programs is
that car2go offers cars on demand and the customers may use the
vehicle for as long as they like, without committing to a specific
return time. Furthermore, car2go allows users to make one way
trips. Charges are not based on distance, but on time -- with rates
starting by the minute. "car2go is an innovative answer to current
and future mobility needs in urban areas," says Dr. Thomas Weber,
member of the Board of Management of Daimler AG responsible for
Group Research and Mercedes-Benz Cars Development. "We are pleased
with the success we achieved in Ulm, Germany -- the first car2go
city -- and we are ready for the next logical step on our way to an
international rollout." Austin becomes first international partner
for car2go The City of Austin is the first North American city to
partner with car2go. This launch follows the successful
implementation of the first car2go pilot in October 2008 in the
southern German city of Ulm. The 200 smarts of the first pilot are
rented 500 to 1,000 times per day and they are used by 15,000
customers which equals more than 15 percent of the citizens who
possess a driver's license in Ulm. 90 percent of the participants
take advantage of the unique offer to use car2go spontaneously
without booking in advance and for one-way trips. "The City of
Austin is committed to identifying and implementing solutions to
address the challenges associated with urban growth, mobility and
environmental sustainability," said Mayor Lee Leffingwell. "This
pilot-program partnership between car2go and the City of Austin
represents a significant step toward helping us alleviate
congestion, reduce emissions and increase the use of public
transportation." For the pilot, the pick up and drop off area is
limited to the greater downtown Austin area which has an expansion
of about 17 square miles where more than 60,000 employees work. The
use of a car2go vehicle includes all city-controlled parking fees:
No need to feed the meters! car2go is paying a usage fee to the
City of Austin in the form of free driving minutes for employees
driving on City business. "Facilitating innovative transportation
solutions is integral to the City of Austin's goal of becoming the
best-managed city in America," said City Manager Marc Ott. "By
promoting large-scale car sharing, we can help address mobility
challenges in and around our urban core, ultimately reducing the
burden on city center traffic and parking." More than 13,000 city
employees have the opportunity to use the smart vehicles not only
for business but also for private use. Billing is handled with the
same degree of simplicity and flexibility as every aspect of car2go
-- the rates are all-inclusive: fuel, maintenance, insurance, miles
and parking. Competitive hourly or daily rates apply to longer
rental periods. The trademark of car2go is its user friendly
system, developed to meet and exceed the needs of customers. A
car2go service team on the ground will handle daily maintenance of
the vehicles. The service team will also ensure the vehicles are
fueled and clean. If customers want to refuel the vehicles by
themselves, they can use a pre-paid credit card found in the glove
compartment of the car2go. The time for refueling the car will be
credited to the customer with 10 minutes of free driving. "The goal
of the Austin pilot project is to gather experience we can use to
ensure the public launch of car2go in North America in 2010 is
successful," says Nicholas Cole, CEO of car2go North America LLC.
"In the second phase we will increase the number of cars in Austin
and open the service to the public. We are also talking to a large
number of cities in North America and Europe about additional
rollouts of car2go." The smart fortwo vehicles for the Austin pilot
phase are provided by the smart USA Distributor LLC. The vehicle
size and its maneuverability are perfect for car sharing programs
in urban areas. For smart USA media inquires please contact: Ken
Kettenbeil, Director Communications smart USA, 248.648.2582 Further
information on Daimler and car2go can be found in the internet at:
http://www.media.daimler.com/ and http://www.car2go.com/.
DATASOURCE: Daimler Corporate Communications CONTACT: Ken
Kettenbeil, Director Communications smart USA, +1-248-648-2582, or
Julia Engelhardt, +1-212-909-9062, or Juliane Muehling,
+49-151-54354091 Web Site: http://www.media.daimler.com/
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