Genius Sports and Football DataCo Extend Exclusive Official Data Partnership Through 2029
05 Agosto 2024 - 7:00AM
Business Wire
- Genius Sports extends exclusive partnership to collect,
license, and distribute official live betting data for Football
DataCo, the data rights holder of UK football.
- From the start of season 25/26 Football DataCo also grants
Genius Sports exclusive distribution rights for official Player
Market Data to power new suite of betting products.
- Genius Sports continues to be the Premier League, English
Football League, and Scottish Professional Football League’s sole
official live data distributor to global sportsbooks for the
seasons commencing 2025-26 through 2028-29.
Genius Sports Limited (“Genius Sports”) (NYSE:GENI), the
official data, technology, and commercial partner that powers the
global ecosystem connecting sports, betting, and media, announces
today the extension of its exclusive official data partnership with
Football DataCo (“DataCo”) through 2029.
Since 2019, Genius Sports has been DataCo’s exclusive supplier
of official low latency data from in-stadia to the sports betting
industry, capturing, and distributing live data for over 4,000
games per season to hundreds of licensed sportsbooks across the
globe in under a second. With the extension, Genius Sports will
continue to deliver the industry’s fastest, most accurate, and most
reliable data feed to power in-play betting products and
innovations from some of the most valuable betting content in the
world.
As part of the agreement, from season 2025/26 Genius Sports will
also exclusively provide sportsbooks worldwide with Official Player
Market Data, powering a wide range of pre-game and in-play betting
opportunities such as number of shots on target, assists, pass
completions and more that are indispensable to offering high margin
bet builder products.
Over the same period, Genius Sports has also expanded its
technology partnership with the Premier League and English Football
League (“EFL”) to power several cutting-edge technology initiatives
across the UK football ecosystem. Genius Sports is the Official
Tracking Data partner to DataCo, with its computer vision and
AI-powered technology providing all 44 Premier League and EFL
Championship teams with comprehensive insights and analysis,
harnessing data-driven intelligence to enhance performance
levels.
In partnership with Premier League Productions, Genius Sports
also powers Data Zone; a data-driven, immersive broadcast
experience shown to millions of fans worldwide with insights
including player IDs, pitch maps, shot velocities, player speeds,
and more. Genius Sports also recently built and launched Fantasy
EFL for the 2024/25 season, the league’s first-ever 72-club fantasy
football game to involve all clubs across the three EFL
divisions.
Mark Locke, CEO of Genius Sports, said: “Over the last
five years, our official data and technology partnership with
Football DataCo has been transformational to the growth of Genius
Sports. This renewal underpins our continued business expansion and
fuels the trajectory of our medium-term financial outlook. Going
forward, we expect the partnership to act as a flywheel to drive
further innovation and value for our sportsbook partners”.
Adrian Ford, General Manager of Football DataCo, said:
“Genius Sports has been an exceptional partner to UK football over
the past five years, delivering innovative real-time betting
experiences for sportsbooks and high-quality player tracking data
and solutions for teams. We look forward to continuing to expand
the relationship with a new rights term from the start of the
2025/26 season and maintaining the highest quality of data to
connect millions of fans globally with our competitions”.
About Genius Sports
Genius Sports is the official data, technology, and broadcast
partner that powers the global ecosystem connecting sports,
betting, and media. Our technology is used in over 150 countries
worldwide, creating highly immersive products that enrich fan
experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations, such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale, and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality connects the entire sports ecosystem from the
rights holder all the way through to the fan.
About Football DataCo
Football DataCo was formed in 2001 by the professional football
leagues in England and Scotland to protect, market, and
commercialise their official match related data.
Working with the Premier League, EFL, SPFL, and a series of
partners, Football DataCo oversees the collection, management, and
distribution of the League’s official event and performance data
worldwide.
Football DataCo also protects the copyright of Premier League
and EFL still-action images, and runs the online media
accreditation tool for journalists and photographers to apply to
attend their matches.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240805058740/en/
Media: Chris Dougan, Chief Communications Officer +1 (202)
766-4430 chris.dougan@geniussports.com
Investors: Brandon Bukstel, Investor Relations Manager +1
(954)-554-7932 brandon.bukstel@geniussports.com
Genius Sports (NYSE:GENI)
Gráfica de Acción Histórica
De Ago 2024 a Sep 2024
Genius Sports (NYSE:GENI)
Gráfica de Acción Histórica
De Sep 2023 a Sep 2024