Supporting the community known for killer cars
and fly attire, Mobil 1 Totally RAD Live features concert series,
awesome cars, and fashion of the '80s and '90s plus new
awards
TRAVERSE
CITY, Mich., April 22,
2024 /PRNewswire/ -- RADwood, the original automotive
lifestyle event celebrating the '80s and '90s, is getting radder
thanks to its newest title sponsor, Mobil 1, the world's leading
synthetic motor oil. Returning to Austin's Circuit of The Americas with a new
format, RADwood attendees can expect a new, festival-style
atmosphere with more than 550 cars on display, appropriately titled
"Mobil 1 Totally RAD Live."
"RADwood is a celebration of the cars and culture of the '80s
and '90s as well as the people who created and drove it," said
Art Cervantes, co-founder and CEO of
RADwood. "Our partner, Mobil 1, has helped fuel the growth of
RADwood so we can continue to reach more enthusiasts and provide
the raddest automotive lifestyle experience possible – we're
thrilled to share this new format and provide a better experience
for all of our guests."
RADwood Austin is the first of several stops for the Mobil 1
Totally RAD Live experience in 2024 including additional
activations in Detroit and
San Pedro later this year.
Together, the two iconic automotive brands will tap into the best
the RADwood era has to offer and bring attendees new and unique
experiences, including:
- Live concert series featuring Zoodust, DJ Leslie Nava on the
1's and 2's, '80s cover band Flashback80s! and Austin favorites with the hits of the
'90s
- Two newly announced Mobil 1 awards: The People's Choice Award
and the Road Warrior Award
- A meet & greet with Chris
Jacobs of Overhaulin' fame
- A new VIP Chill Zone with great food and drink, a covered
lounge area with a view of the stage and other attractions to kick
back and enjoy throughout the day
- Expanded awards ceremony and upgraded fashion contests
including special judges and more contestants
- Ride and Drive opportunities putting guests behind the wheel of
RADwood era icons, free of charge
- "Why I Drive" online campaign where guests share their
RAD-rides with Hagerty social media followers, focusing on the
people and stories as much as the cars themselves
"Mobil 1 has a lot to celebrate this year as we mark our 50-year
anniversary. When we looked at our driving community and their
ongoing support through the years, we knew we wanted to continue
shaping the future by finding new ways to recognize and celebrate
them," said Ryan Allen, Brand &
Partnerships Manager for Mobil 1. "Becoming title sponsor of
RADwood is a natural and exciting progression in our partnership
that allows us to dig in even deeper with our shared community of
car lovers."
About Mobil 1 Totally RAD Live Expanded Festival
Experience
Celebrating the cultural impact of the many
iconic artists of the era, the motor oil brand is excited to unveil
the Mobil 1 Totally RAD Live concert series, the ultimate
celebration where event goers in select cities will be transported
back in time through live music and DJs. Headliners for each event
will be announced on the @Mobil1 and @RADwood Instagram
channels.
Mobil 1 will continue to have an on-site presence at RADwood
events throughout the year where attendees can sign up for the
brand's members-only community, the Mobil 1 DR1VRS CLUB, enjoy
giveaways and participate in voting for the People's Choice
Award.
The People's Choice Award will go to the car owner with
the raddest vehicle that inspired the most chatter and dropped jaws
among event attendees. Chosen by the community itself, the winner
will be awarded a one-of-a-kind prize: an art print of their car
created in the signature style of Instagram artist @LNCLNworks.
The Road Warrior Award will go to the car at each RADwood
event that has survived the most, driven the most, and arguably
been loved the most. The owner of the car with the highest mileage
at RADwood that day will be rewarded by Mobil 1 and its partner
O'Reilly Auto Parts with an era-appropriate Mobil 1 RADwood
bomber-style jacket with a custom odometer marking the number of
miles their car has driven on the open road.
Future RADwood events include:
- July 20, 2024: RADwood NorCal,
San Francisco, CA
- August 24, 2024: RADwood PNW,
Tacoma, WA
- September 14, 2024: RADwood
Detroit, MI
- November 9, 2024: RADwood SoCal,
San Pedro
To learn more about Mobil 1 Totally RAD Live, view the full
RADwood schedule, or purchase spectator ticket packages, please
visit here.
About RADwood
RADwood is an automotive lifestyle event
dedicated to the totally awesome '80s and '90s. RADwood features
standalone car shows throughout the
United States and is held in conjunction with The Amelia.
For a full schedule and pictures/video from past events visit:
https://www.RADwood.com/
About Mobil 1
For 50 years, Mobil 1 has been trusted
by drivers to keep their engines running longer. Our products
combine the latest technology and innovation to exceed the toughest
standards of vehicle manufacturers and tuning shops—so consumers
can get the most out of their time behind the wheel, both on the
road and on the track. Turn every day into an adventure with Mobil
1, the world's leading synthetic motor oil brand. Learn more
at loveofdriving.mobil.com, www.mobil1.us and follow
@Mobil1on Instagram and X. Join us. For the love of
driving.
ABOUT COTA: Circuit of The Americas is the premier
destination for world-class motorsports and entertainment in
the United States. Set on 1,200
acres in the rolling hills just outside downtown Austin, Circuit of The Americas has hosted the
biggest names in racing, action sports and music since 2012. At its
heart is a 3.41-mile racetrack that was designed to challenge the
world's most exacting competitors while providing a thrilling
spectacle for audiences. Stay up to date on events, news and
stories at the track by following Circuit of The Americas on social
media: Facebook, TikTok, Instagram, Twitter
About Hagerty (NYSE: HGTY)
Hagerty is an
automotive enthusiast brand committed to saving driving and fueling
car culture for future generations. The company is a leading
provider of specialty vehicle insurance, expert car valuation data
and insights, live and digital car auction services, immersive
events and automotive entertainment custom made for the 67 million
Americans who self-describe as car enthusiasts. Hagerty also
operates in Canada and the U.K.
and is home to Hagerty Drivers Club, a community of over 800,000
who can't get enough of cars. For more information, please visit
www.hagerty.com or connect with us on Facebook, Instagram, Twitter
and LinkedIn.
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SOURCE Hagerty