Holley Performance Brands Expands Sales Organization, Appoints Chet Baker Senior Vice President of Sales
10 Abril 2024 - 7:30AM
Business Wire
Baker is a proven leader who will help
strengthen the company’s customer focus in key vertical
groupings
Holley Performance Brands (NYSE: HLLY), a leader in automotive
aftermarket performance solutions, today announced Chet Baker has
joined the organization as Senior Vice President of Sales. Baker is
among several new sales leaders to recently join the organization
as the company strengthens its sales team to engage enthusiasts
more directly across the company’s consumer vertical groupings:
Domestic Muscle, Modern Truck & Off-Road, Euro & Import,
and Safety & Racing.
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Chet Baker (Photo: Business Wire)
As Senior Vice President of Sales, Baker will lead the company’s
sales team, developing and executing strategies to drive growth
across Holley’s iconic portfolio of brands. In addition to setting
the sales strategy, he will work closely with Holley’s business and
marketing teams to cultivate and nurture relationships with key
distribution partners, including e-retailers, OEMs, wholesalers,
national retail chain stores, big box stores and international
accounts.
“Chet is an accomplished sales leader with more than 40 years of
experience building strategies that delivered impressive revenue
growth for both legacy and startup companies,” said Matthew
Stevenson, President and Chief Executive Officer, Holley
Performance Brands. “He has a strong aptitude for leading global
sales teams. This, combined with his personal passion as an
automotive enthusiast, will be instrumental as we continue to
enhance the way we engage with customers across our target
aftermarket verticals.”
Prior to joining Holley Performance Brands, Baker served as Vice
President of Business Development and Partnerships for three
pre-revenue startups where he designed the commercial
infrastructure for product launch and revenue generation. He also
previously served in key leadership positions in commercial
operations, global innovation and general management at Ocean
Spray, Abbott Laboratories and Procter & Gamble.
“Joining the Holley team is a dream job for me,” said Baker. “As
a lifelong automotive performance enthusiast, I’m thrilled to
leverage my sales expertise to drive growth for Holley – and more
importantly, enhance the way we serve our customers.”
Sales Expansion Adds Consumer Vertical Grouping Leads In
addition to Baker’s new role, Holley Performance Brands has named
four new sales leaders who will be responsible for overseeing sales
for the company’s target consumer vertical groupings and other
strategic priority areas.
- Dan Waters has joined the organization as Senior Sales
Director for Safety & Racing. A performance enthusiast and
third generation drag racer, Waters joins Holley after holding
sales and finance roles at Kellogg, Johnson & Johnson, and most
recently Mars, Inc.
- Scott McLaughlin, previously Director of Sales, has been
promoted to the role of Senior Sales Director for Domestic
Muscle. In this new position, he will have sales accountability
for classic truck, classic muscle and modern muscle.
- Mae Salehi recently joined Holley Performance Brands as
Sales Director for National Retailers. She will also be
responsible for sales in the Modern Truck & Off-Road and Euro
& Import verticals. Salehi spent more than a decade at
Bridgestone Americas, where she held roles of increasing
responsibility in the tire engineering, supply chain and OE sales
teams.
- Brent Morgulec joined Holley in late 2023 as Sales Director
for the OE and Export business. Morgulec has spent his entire
career in the automotive industry, holding positions of increasing
responsibility at Continental, Bridgestone Americas, Fox Factory
and SRG Global.
For more Holley company news, click here.
About Holley Performance
Brands Holley Inc. (NYSE: HLLY), commonly referred to as
“Holley Performance Brands,” leads in the design, manufacturing,
and marketing of high-performance products for automotive
enthusiasts. The company owns and manages a portfolio of iconic
brands, catering to a diverse community of enthusiasts passionate
about the customization and performance of their vehicles. Holley
Performance Brands distinguishes itself through a strategic focus
on four consumer vertical groupings, including Domestic Muscle,
Modern Truck & Off-Road, Euro & Import, and Safety &
Racing, ensuring a wide-ranging impact across the automotive
aftermarket industry. Renowned for its innovative approach and
strategic acquisitions, Holley Performance Brands is committed to
enhancing the enthusiast experience and driving growth through
innovation. For more information on Holley Performance Brands and
its dedication to automotive excellence, visit
https://www.holley.com.
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