IFF Names Sabrya Meflah President, Fine Fragrance
19 Diciembre 2022 - 2:00AM
Business Wire
IFF (NYSE: IFF) has named Sabrya Meflah President of its Fine
Fragrance business unit, effective immediately. Meflah—who is
currently vice president and regional general manager, Europe,
Middle East, Africa (EMEA)—succeeds Dionisio Ferenc. In her new
role, she will oversee strategy and growth of IFF’s Fine Fragrance
business unit.
“With Sabrya spearheading the future of our fine fragrance
business unit, I’m excited about the new ground we’ll break from a
growth, innovation and differentiation standpoint,” said Frank
Clyburn, CEO, IFF.
Meflah joined IFF in 1995 as a marketing intern and since then,
has held roles of increasing responsibility at the Company. Over
the past eight years in her role as vice president, regional
general manager for the extended EMEA region, revenue grew
significantly faster than the market, establishing IFF as an
undisputed leader with fine fragrance global brands. In 2019, she
established the Atelier du Parfumeur, Grasse, addressing the
specific demands of the premium market, the fastest-growing fine
fragrance segment, giving IFF a unique location for haute-perfumery
creation and production. She has also overseen the expansion of the
IFF Middle-East and Africa team, growing the company’s market share
to a leadership position.
“I’m delighted with Sabrya’s appointment to this global
leadership role,” said Christophe de Villeplée, president, Scent,
IFF. “Her strategic vision was essential in developing IFF’s
leadership position in fine fragrance. Her experience, expertise,
reputation, passion and leadership skills will be instrumental
supporting fine fragrance growth, focusing on innovation, regional
expansion and new segment opportunities.”
Meflah earned a master’s degree in Marketing and Communication
from IDRAC Business School and is a graduate from the IFF/INSEAD
Mastering Business agility program. She will be based in IFF’s
Paris creative center.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
health, biosciences and scent, science and creativity meet to
create essential solutions for a better world – from global icons
to unexpected innovations and experiences. With the beauty of art
and the precision of science, we are an international collective of
thinkers who partners with customers to bring scents, tastes,
experiences, ingredients and solutions for products the world
craves. Together, we will do more good for people and planet. Learn
more at iff.com, Twitter, Facebook, Instagram, and LinkedIn.
© 2022 by International Flavors & Fragrances Inc. IFF is a
Registered Trademark. All Rights Reserved.
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