BROOMFIELD, Colo., April 1,
2024 /PRNewswire/ -- Vail Resorts, Inc. (NYSE: MTN)
today announced that Courtney
Goldstein has been appointed executive vice president and
chief marketing officer (CMO), effective April 29, 2024. Goldstein joins the company with
more than two decades of experience at Comcast and American
Express. Goldstein will report to CEO Kirsten Lynch and join the company's executive
team.
"Courtney has a proven track record of growing subscription
business models by leveraging data and technology," said
Kirsten Lynch, chief executive
officer of Vail Resorts. "Her leadership and experience will be
valuable as our company continues to grow the Epic Pass
subscription model, launches an innovative new gear membership
business, My Epic Gear, and innovates the guest experience through
digital technology such as Mobile Pass and My Epic Assistant in the
My Epic app."
Goldstein joins Vail Resorts with experience from Comcast and
American Express. At Comcast she spent more than 10 years in senior
leadership roles, serving most recently as senior vice president of
consumer marketing, growth, and engagement. During her tenure she
transformed the Xfinity consumer experience through data-driven
performance marketing by leveraging AI and emerging technology
platforms, and she led ecommerce and digital media. Prior to
Comcast, Goldstein worked for American Express for 10 years,
including as vice president of consumer card prospect acquisition
& customer marketing strategy. She has an MBA from Columbia University and a BS in Economics from The
Wharton School of the University of
Pennsylvania.
"Vail Resorts has an impressive track record of leveraging data
to drive business growth while enhancing the experience of skiers
and snowboarders," said Goldstein. "I am inspired by the company's
mission and values – and look forward to leveraging my experience
to support the continued momentum of business growth and creating
an Experience of a Lifetime for guests in every way they
interact with us."
Goldstein will lead the company's Epic Pass business, data and
analytics, and digital experience as well as marketing for its
portfolio of world-class mountain destinations, the company's new
My Epic Gear membership business, and its rental, retail, and ski
and ride school businesses.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts is a network of the best destination and close-to-home
ski resorts in the world including Vail
Mountain, Breckenridge, Park City Mountain, Whistler
Blackcomb, Stowe, and 32
additional resorts across North America; Andermatt-Sedrun
in Switzerland; and Perisher, Hotham, and Falls Creek in Australia. We are
passionate about providing an Experience of a Lifetime to our team
members and guests, and our EpicPromise is to reach a zero net
operating footprint by 2030, support our employees and communities,
and broaden engagement in our sport. Our company owns and/or
manages a collection of elegant hotels under the RockResorts brand,
a portfolio of vacation rentals, condominiums and branded hotels
located in close proximity to our mountain destinations, as well as
the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail
Resorts Retail operates more than 250 retail and rental locations
across North America. Learn more about our company
at www.VailResorts.com, or discover our resorts and pass
options at www.EpicPass.com.
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SOURCE Vail Resorts, Inc.