WINDOOR, part of the PGT Innovations, Inc. (NYSE: PGTI) family
of brands, will reveal its new brand identity, including a new look
and logo, for the first time at the NAHB International Builders’
Show (IBS) in Las Vegas, Nevada on February 27 – 29, 2024.
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the full release here:
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The WINDOOR Envista Seamless Glazed
Window Wall. (Photo: Business Wire)
“With a new tagline of ‘Luxury Innovations for Windows and
Doors’, the new branding signifies leading the coastal living
transformation, both in consumer’s expectations and of the
inspiration behind the brand,” said Jeff Jackson, President and CEO
of PGT Innovations. “WINDOOR is pioneering and elevating the limits
of coastal living with exclusive products like the Envista window
wall system and technologies such as Diamond Glass, our latest
innovation and the next generation of impact-resistant glass.”
Founded in 2001 in Florida, WINDOOR’s portfolio consists
entirely of products designed, tested, and built with coastal
environments in mind. With its refreshed brand identity, WINDOOR
builds on its foundation and steps forward as the first
ultra-luxury window and door brand focused exclusively on coastal
living innovations.
To further champion the brand’s new positioning, WINDOOR has
partnered with HGTV celebrity designer Sarah Baeumler as its new
brand ambassador.
“The look and feel of WINDOOR products align perfectly with the
high end, luxury projects our team is working on throughout the
year and I am thrilled to be working with the brand,” said
Baeumler. “The customization, clean lines, and modern coastal
aesthetic create products that truly add to the overall elevated
design and style of a home, and I am excited to begin adding
WINDOOR products to our portfolio.”
The new branding is underscored by the foundation of four brand
pillars: pioneering spirit, continually driven to innovate and
improve; relationship driven, highly focused on customer service
solutions; advanced adaptability, elevating coastal living
engineering with the highest levels of quality and engineering at
every stage; and superlative artisanship.
“Every product we create is custom manufactured to our clients’
needs and specifications,” said Debbie LaPinska, Chief Customer
Officer of PGT Innovations. “Many of WINDOOR’s products can be made
to meet the largest sizes in the industry, while still meeting the
strictest certification standards. Every element of a WINDOOR
product is thoughtfully designed, built, and customized by our
master craftsman, which is the best in the industry. Our modern
designs are created to complement any architectural style and
allows our customers to customize grids in over 1,200
varieties.”
The new WINDOOR logo introduces Winston, a hippocamp, to
represent the perfect adaptation to land and sea. The hippocamp is
a mythological creature that is half horse, half fish, and is
referenced by the ancient Greeks as the sea god Poseidon’s steed
and fine art through the ages as an eternal spirit of natural
wonder and beauty.
“Our new brand icon, Winston the modern hippocamp, represents
the ideal synergy between two distinct worlds: the highly desirable
land of our coast and the stunning environment and vistas of our
oceans,” said Denine Harper, Sr. Brand Manager of PGT Innovations.
“Just as WINDOOR provides pioneering solutions that are at the
forefront of the design and functionality for luxury coastal
lifestyles, our icon symbolizes an advanced adaptability and
engineering with every product and material innovation we
create.”
At this year’s IBS, WINDOOR will showcase new products, as well
as several of its most in-demand windows and doors. On display at
IBS will be the Series 8100 Narrow-Stile Sliding Glass Door, Pivot
Wall, Envista Seamless Glazed Window Wall, Bifold Door, Series
GD9995A Garage Door, and Series 9950A Terrace Door.
Envista — WINDOOR’s new impact seamless glazed product — has
been selected as a Best of IBS™ Awards finalist within the Best
Window & Door Product category. Additionally, it was recognized
recently as the Most Innovative Window in Window + Door Magazine’s
2023 Window + Door Awards.
About WINDOOR
WINDOOR, part of the PGT Innovations family of brands, pioneers
and elevates the limits of coastal living with luxury specialty
products for windows and doors. Launched in 2001 as the leading
brand for custom impact technology, WINDOOR is the first and only
ultra-luxury brand focused exclusively on coastal living
innovations.
Proudly designed, built, tested, and founded in Florida, WINDOOR
engineers products capable of meeting the largest sizes in the
industry, while still adhering to the strictest certification
standards. Every element of a WINDOOR product is thoughtfully
designed, built, and customized by master craftsmen, and is created
to complement any architectural style, with over 1,200 varieties
and a superior customer experience.
For more information, visit WINDOOR.com.
About PGT Innovations, Inc.
PGT Innovations is a national brand and innovation leader in the
fenestration and garage door industries. The company’s portfolio
includes highly engineered and technically advanced products that
can withstand some of the toughest weather conditions on Earth and
are revolutionizing the way people live by unifying indoor and
outdoor living spaces.
PGT Innovations creates value through deep customer
relationships, understanding the unstated needs of the markets it
serves, and a drive to develop category-defining products. Through
its brands, PGT Innovations is also the nation’s largest
manufacturer of impact-resistant windows and doors and holds the
leadership position in its primary market.
The PGT Innovations family includes Triple Diamond Glass™, a
wholly owned subsidiary, and brands CGI®, PGT®Custom
Windows and Doors, WINDOOR®, Western Window Systems, Anlin
Windows & Doors, Eze-Breeze®, Eco Window Systems,
NewSouth Window Solutions, and Martin Door. The company’s brands,
in their respective markets, are a preferred choice of architects,
builders, and homeowners throughout North America and the
Caribbean. Their high-quality products are available in custom and
standard sizes with massive dimensions that allow for unlimited
design possibilities in residential, multi-family, and commercial
projects. For additional information, visit
www.pgtinnovations.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240212014499/en/
PGT Innovations Contact Media Relations Tyler Stover, Sr.
Communications Specialist TStover@PGTIndustries.com
941-480-1600
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