Advertisers on Reddit can now access
InMarket's LCI to develop deeper understandings of advertising
campaigns in the U.S.
AUSTIN,
Texas, Nov. 12, 2024 /PRNewswire/ -- InMarket, a
leader in real-time marketing and measurement, today announced a
preferred partnership with Reddit Inc. (NYSE: RDDT). Utilizing
InMarket's Lift Conversion Index (LCI), Reddit advertisers in the
U.S. can optimize their campaigns inflight and measure the
real-world impact of their advertising efforts, like Visit and
Sales lift, to maximize campaign effectiveness.
Empowering brands to measure online and offline outcomes of
their campaigns, including Audience, Engagement, Visit and Sales
Lift as well as Incremental Visits, InMarket's LCI provides
comprehensive, data-driven reports analyzing the holistic impact of
Reddit campaigns. Combined with its closed-loop attribution
reporting and real-time optimization capabilities, InMarket's LCI
is focused on driving marketing effectiveness and return on ad
spend for brands.
Following a successful pilot program, InMarket also recognized
Reddit and Ryan Brendle, Reddit's
Global Head of Marketing Science, as winners of its 2024 Lift
Leader Awards, which celebrate the individuals and organizations
who leveraged real-time engagement and insights to drive growth and
closed-loop marketing effectiveness. Notably, Reddit consistently
drives positive outcomes for advertisers, with 96% of advertiser
campaigns measured by InMarket experiencing positive incremental
lift in foot traffic and 75% of campaigns driving lift above
InMarket's foot traffic benchmarks. Its partnership with InMarket
empowers Reddit to elevate the learnings and impact of campaigns,
further demonstrating the value Reddit can provide to advertisers.
Reddit is the first InMarket partner to be recognized as a Lift
Leader.
"Our successful pilot program highlights the impact that Reddit
ads have for our retail and restaurant advertisers. Now, we're
excited to bring InMarket's LCI offering to all advertisers on the
platform," said Brendle. "As marketing measurement has become
increasingly fragmented, we see the value of meeting our
advertisers where they are, in order to bring them the insights
that matter to them the most and unlock success."
"Reddit has been a pioneer in digital community building for
decades, and we're thrilled to announce this partnership with such
a renowned innovative leader," said Todd
Morris, CEO of InMarket. "Some of the biggest challenges
facing advertisers today is the ability to understand the impact of
their advertising campaigns from impression to purchase and drive
media efficiency and consumer loyalty in real-time, InMarket's LCI
does exactly that."
Measurement is having a moment. The global market for marketing
attribution software is expected to reach $12.4bn with a 13.5% CAGR through 2030, according
to Market Research Future. Relying on traditional measurement
approaches, like post-campaign analytics, inform future campaigns
but do not maximize success for current inflight campaigns. A CMO
Council study revealed inflight optimization and measurement have
proven to drive 11x media effectiveness and eliminate up to 94% of
media waste, which increases opportunities for driving sales growth
and maximizing return on ad spend (ROAS).
To learn more about InMarket's LCI attribution solution, please
visit: https://inmarket.com/attribution/
About InMarket
Since 2010, InMarket has connected
brands and customers when and where it matters most. Through
InMarket's industry-leading real-time marketing and measurement
platform, brands can drive growth, optimize spend, and close the
loop between consumer intent and purchase with unique, real-time,
actionable intent, location, and item-level transactional data.
InMarket holds more than 25 patents across location,
attribution, and digital marketing, and has been named by the
Deloitte Technology Fast 500 as one of the fastest-growing
technology companies in North
America for three consecutive years. InMarket was awarded
Best Mobile Marketing Platform at the 2024 Digiday Technology
Awards and a 2023 Sales and Marketing Technology Award for its
innovative technology. InMarket also received an Outstanding
Achievement at the 2024 Internet Advertising Competition for Best
Integrated Ad Campaign, recognized as a Marcom Gold Winner and Global Tech Award Winner
in AdTech for its exceptional client work. InMarket's nationwide
team is united across more than 30 states. For more information,
visit www.inmarket.com.
Contact:
PR@inmarket.com
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SOURCE InMarket