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Senior Executive Mike Boyce to Speak at The Kelsey Group's Directional Media Strategies 2008 Conference CARY, N.C., Sept. 8 /PRNewswire-FirstCall/ -- R.H. Donnelley (NYSE:RHD), a leading print and online local search company, today announced that Senior Vice President and General Manager Mike Boyce will discuss how local search companies must adapt their sales strategies if they are to succeed and take advantage of opportunities in a challenging economy. Boyce will give his thoughts during a panel discussion entitled "Selling in a Down Economy" at The Kelsey Group's Directional Media Strategies (DMS) 2008 conference. (Logo: http://www.newscom.com/cgi-bin/prnh/20060731/NYM044LOGO) "Local search companies need to provide small- and medium-size businesses with marketing strategies to help them succeed during a challenging economic environment and position them for growth when the marketplace improves," said Boyce. "The key is being able to focus on helping these businesses understand how advertising now impacts their success in the long run." Boyce has 25 years of experience in the Yellow Pages industry. He has been senior vice president and general manager of the region where R.H. Donnelley publishes the EMBARQ(TM) Yellow Pages since 2006. Boyce has also held several marketing and business development positions within the company, including having served as vice president and chief marketing officer. The panel is scheduled to take place on Tuesday, September 16, from 3:15 - 4:00 PM ET. DMS 2008 will be held in Atlanta at the Hyatt Regency Atlanta. About R.H. Donnelley R.H. Donnelley connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to R.H. Donnelley's experienced team of marketing consultants to help them grow their companies and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit http://www.rhd.com/ and http://www.dexknows.com/. http://www.newscom.com/cgi-bin/prnh/20060731/NYM044LOGO http://photoarchive.ap.org/ DATASOURCE: R.H. Donnelley CONTACT: Peter Larmey of R.H. Donnelley, +1-919-297-1521, Web site: http://www.rhd.com/ http://www.dexknows.com/

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