New York & Company Celebrates Holiday State of Mind and Philanthropic Giving this Season
04 Noviembre 2019 - 6:00AM
Business Wire
~ Campaign
Celebrates the Magic of New York City During the
Holidays
~ Campaign
Supports St. Jude Children’s Research
Hospital®, “Season
of Giving” Partner for 11 years with over $32 million in
Donations
New York & Company, a subsidiary of RTW Retailwinds (NYSE:
RTW) and one of the largest omni-channel women’s specialty
retailers offering exclusive celebrity and sub-brand collections,
today unveiled its holiday campaign: Holiday State of Mind. The
campaign aims to celebrate the love, magic, and nostalgia of New
York City during the holidays. New York & Company is also proud
to announce its 11th year partnering with St. Jude Children’s
Research Hospital® for its annual St. Jude Thanks and Giving®
campaign.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191104005195/en/
New York & Company unveils Holiday
State of Mind campaign and celebrates 11 year partnership with St.
Jude Children’s Research Hospital (Photo: Business Wire)
“I love New York City during the holidays and more so, I love
the feeling of togetherness that the holidays bring. Every year, I
am amazed at the generosity our customers show St. Jude. It’s so
great to see everyone embracing the holiday spirit,” says Greg
Scott, CEO RTW Retailwinds. “This season, New York & Company is
hiring an additional 1,000 store associates across the nation to
help execute Holiday State of Mind and our St. Jude fundraising
initiative. I’m very excited to see this campaign come to
life.”
“I am so proud to be associated with a brand that embraces
diversity, celebrates inclusivity, offers great fashion at amazing
value and supports causes that are important to us,” says Eva
Mendes, who has collaborated with New York & Company since 2013
and has supported St. Jude through her designs. For the 2019
holiday season, New York & Company has once again partnered
with St. Jude to create co-branded merchandise with 50% of the
purchase price going directly to the organization whose mission is
to understand, treat and defeat childhood cancers and other
life-threatening diseases.
New York & Company has donated over $32 million to St. Jude
to date, largely crediting its customer base for its continuous
support since the partnership began in 2008. This dedication of
customers and employees has contributed to the Company solidifying
its place as one of St. Jude’s largest corporate partners. Every
year, the Company continues to not only reach, but also exceed its
fundraising goals.
Launching with this campaign is the Holiday State of Mind
Sweepstakes. Entrants can join by following New York &
Company’s Instagram account (@nyandcompany) and liking and
commenting on the sweepstakes posts. The winner—to be announced
early December—will win a trip for two to NYC during the holidays,
Broadway tickets, and New York & Company gift cards. “Our brand
DNA is rooted in NYC so naturally we wanted to give the winner the
ultimate NYC experience during the most magical time of year,” says
Mr. Scott.
Additional information about the campaign and sweepstakes can be
found at nyandcompany.com.
About RTW Retailwinds, Inc.
RTW Retailwinds, Inc. is a specialty women's omni-channel and
digitally enabled retailer with a powerful multi-brand lifestyle
platform providing curated fashion solutions that are versatile,
on-trend, and stylish at a great value. The specialty retailer,
first incorporated in 1918, has grown to now operate 414 retail and
outlet locations in 35 states while also growing a substantial
eCommerce business. The Company's portfolio includes branded
merchandise from New York & Company, Fashion to Figure, Happy x
Nature, and collaborations with Eva Mendes, Gabrielle Union and
Kate Hudson. The Company's branded merchandise is sold exclusively
at its retail locations and online at www.nyandcompany.com,
www.fashiontofigure.com, www.happyxnature.com, and through its
rental subscription businesses at www.nyandcompanycloset.com and
www.fashiontofigurecloset.com. Additionally, certain product, press
releases and SEC filing information concerning the Company are
available at the Company's website: www.nyandcompany.com.
About St. Jude Children's Research Hospital®
St. Jude Children's Research Hospital is leading the way the
world understands, treats and defeats childhood cancer and other
life-threatening diseases. Its purpose is clear: Finding cures.
Saving children.® It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. Treatments invented at St. Jude have helped push the
overall childhood cancer survival rate from 20 percent to more than
80 percent since the hospital opened more than 50 years ago. St.
Jude won't stop until no child dies from cancer. St. Jude freely
shares the discoveries it makes, and every child saved at St. Jude
means doctors and scientists worldwide can use that knowledge to
save thousands more children. Families never receive a bill from
St. Jude for treatment, travel, housing or food – because all a
family should worry about is helping their child live. Join the St.
Jude mission by visiting stjude.org, sharing stories and videos
from St. Jude Inspire, liking St. Jude on Facebook, following St.
Jude on Twitter and Instagram and subscribing to its YouTube
channel.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191104005195/en/
Angela Apolito 212-884-2495 Aapolito@nyandcompany.com
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