RTW Retailwinds, Inc. Announces Multi-Year Partnership with Salesforce for Ecommerce Platform Relaunch
26 Febrero 2020 - 6:30AM
Business Wire
Relaunching RTW’s ecommerce websites is
expected to enhance the customer experience by providing
personalized user journeys and driving improved conversion and
basket size for the Company.
Today, RTW Retailwinds (NYSE: RTW) announced that Salesforce
will be its new digital ecommerce platform partner for all
businesses, including New York & Company, Fashion to Figure,
and Happy x Nature. The move aims to optimize the user experience
and provide seamless and personalized content across all channels,
while improving conversion and increasing sales, for each fashion
brand within the RTW portfolio on Salesforce.
RTW has commissioned Salesforce Commerce Cloud, a best-in-class,
cloud-based solution with a proven track record in accelerating
clients’ sales and customers’ online experiences, to rebuild all of
its websites. This shift is expected to increase key metrics,
including conversion, basket size and average dollars per sale.
This data-driven approach is also expected to increase the
effectiveness of promotional offers to maximize sales and margins
across all of the Company’s retail platforms.
“Our strategy of relaunching on a new platform is to improve our
overall customer experience and align our focus on becoming a
digitally dominant retailer to drive conversion and sales,” said
Greg Scott, Chief executive Officer, RTW. “Focusing on an enhanced
customer experience will ultimately improve the customer journey,
and thereby increase sales.”
The Company’s customer-first mandate provides a clear objective
upon executing a new commerce platform for the company. “As soon as
we can begin targeting each customer with a more personalized
experience and anticipating what they want to see, we will be able
to fully revolutionize our ecommerce strategy. We’re very excited
to take this journey with our customers, support them with
insight-driven marketing, and share with them relevant
user-generated content,” says Timothy Mack, Chief Digital Officer,
RTW. “We are creating a transformational personalized digital
customer experience that will position us as the leader across our
industry’s peers.”
The company is working on an accelerated timeline to bring fully
relaunched websites online by Fall 2020. Upon implementing this new
ecommerce platform, customers can expect an elevated journey
through artificial intelligence, optimized content, more relevant
promotions and real-time communications from each RTW brand.
“We’re excited about the scalability that Salesforce offers,
especially in how it will handle peak-season traffic,” says David
Strobelt, EVP/Chief Information Officer, RTW. “Our existing
websites have struggled to keep pace with the growing spikes of
customer online demand. Currently, in order for us to scale up or
down, we have to procure equipment, roll a truck, and physically
‘rack and stack’ the environment. This is extremely time consuming
and has led to overbuilding our current infrastructure. Salesforce
Commerce Cloud will allow us to flex up and down seamlessly and
instantly alongside the peaks and valleys of customer demand.”
RTW historically has relied upon its own internal teams to
develop all new digital features. “With Salesforce’s large customer
base and investment in their product roadmap, RTW will tap into the
customer community to utilize existing research and development
strategies established by like-minded clients and will continue to
take advantage of new innovations as the platform evolves. RTW’s
internal teams will therefore be able to focus more on features
which make the experience more unique and distinctive,” added
Strobelt.
“The retail industry is in the midst of a rapid transformation.
It has never been more important for retailers to deeply understand
customer preferences and deliver a relevant experience at every
touchpoint,” said Mike Micucci, CEO, Salesforce Commerce Cloud. “We
are thrilled to be a trusted digital advisor to RTW Retailwinds,
supporting them as they roll out Salesforce Commerce Cloud and
establish a new standard for personalized shopping across their
digital platforms.”
About RTW Retailwinds, Inc.
RTW Retailwinds, Inc. is a specialty women's omni-channel and
digitally enabled retailer with a powerful multi-brand lifestyle
platform providing curated fashion solutions that are versatile,
on-trend, and stylish at a great value. The specialty retailer,
first incorporated in 1918, has grown to now operate 387 retail and
outlet locations in 33 states while also growing a substantial
eCommerce business. The Company's portfolio includes branded
merchandise from New York & Company, Fashion to Figure, Happy x
Nature, and collaborations with Eva Mendes, Gabrielle Union and
Kate Hudson. The Company's branded merchandise is sold exclusively
at its retail locations and online at www.nyandcompany.com,
www.fashiontofigure.com, www.happyxnature.com, and through its
rental subscription businesses at www.nyandcompanycloset.com and
www.fashiontofigurecloset.com. Additionally, certain product, press
releases and SEC filing information concerning the Company are
available at the Company's website: www.nyandcompany.com.
Forward-looking Statements
This press release contains certain forward-looking statements,
including statements made within the meaning of the safe harbor
provisions of the United States Private Securities Litigation
Reform Act of 1995. Some of these statements can be identified by
terms and phrases such as “expect,” “anticipate,” “believe,”
“intend,” “estimate,” “continue,” “could,” “may,” “plan,”
“project,” “predict,” and similar expressions and references to
assumptions that the Company believes are reasonable and relate to
its future prospects, developments and business strategies. Such
statements, are subject to various risks and uncertainties that
could cause actual results to differ materially. These include, but
are not limited to: (i) the Company’s dependence on mall traffic
for its sales and the continued reduction in the volume of mall
traffic; (ii) the Company’s ability to anticipate and respond to
fashion trends; (iii) the impact of general economic conditions and
their effect on consumer confidence and spending patterns; (iv)
changes in the cost of raw materials, distribution services or
labor; (v) the potential for economic conditions to negatively
impact the Company's merchandise vendors and their ability to
deliver products; (vi) the Company’s ability to open and operate
stores successfully; (vii) seasonal fluctuations in the Company’s
business; (viii) competition in the Company’s market, including
promotional and pricing competition; (ix) the Company’s ability to
retain, recruit and train key personnel; (x) the Company’s reliance
on third parties to manage some aspects of its business; (xi) the
Company’s reliance on foreign sources of production; (xii) the
Company’s ability to protect its trademarks and other intellectual
property rights; (xiii) the Company’s ability to maintain, and its
reliance on, its information technology infrastructure; (xiv) the
effects of government regulation; (xv) the control of the Company
by its largest shareholder and any potential change of ownership of
the Company including the shares held by its largest shareholder;
(xvi) the impact of tariff increases or new tariffs; and (xvii)
other risks and uncertainties as described in the Company’s
documents filed with the SEC, including its most recent Annual
Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q.
The Company undertakes no obligation to revise the forward-looking
statements included in this press release to reflect any future
events or circumstances.
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Investor Relations: ICR, Inc. (203) 682-8200 Allison
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