Sweetgreen Expands Its Midwest Presence Into Wisconsin
17 Julio 2023 - 1:09PM
Business Wire
The fast casual chain will bring its fresh
salads, warm bowls, and seasonal dishes to the Badger State
starting on July 18
Today, Sweetgreen, the mission-driven restaurant brand serving
healthy food at scale, announces its first Wisconsin restaurant is
set to open in Milwaukee’s Historic Third Ward neighborhood on July
18. Wisconsin marks the fifth state Sweetgreen has entered in the
Midwest amidst the brand's continued nationwide expansion.
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The fast casual chain will bring its
fresh salads, warm bowls, and seasonal dishes to the Badger State
starting on July 18. (Photo: Business Wire)
Sweetgreen looks to provide healthy and convenient options to
Milwaukee’s bustling, urban community. Following the opening of
Sweetgreen Third Ward, Wisconsin residents can expect to see two
additional restaurants open this year – one in Brookfield, and
another in Madison near the University of Wisconsin-Madison.
“There’s a lot of excitement as we venture to put down roots in
Milwaukee, as this is a historic city with immense pride, a
fantastic food scene, and a dedication to innovation,” said
Sweetgreen Co-Founder and Chief Executive Officer, Jonathan Neman.
“We look forward to providing a convenient option for quality,
delicious meals for the people of this vibrant and growing
community.”
Sweetgreen prioritizes quality, sustainable ingredients, with
fresh produce delivered each morning for their menu of core and
seasonal salads, warm bowls and sides. Regional partners include
Breadsmith (bread) and Harmony Valley Farm (zucchini), as well as
an emphasis on locally-sourced cheeses from some of Wisconsin’s
best creameries – including Organic Valley (blue cheese), LaClare
Creamery (goat cheese), and Schuman Cheese (parmesan cheese) – to
highlight the state’s claim to fame.
For every meal sold on opening day at the Third Ward restaurant,
Sweetgreen will donate one meal to Hunger Task Force to feed local
families facing food insecurity. Hunger Task Force is Milwaukee’s
free & local food bank and Wisconsin’s anti-hunger leader.
Sweetgreen will celebrate its launch into Milwaukee with a ribbon
cutting ceremony with the Metropolitan Milwaukee Association of
Commerce at 10:00am on opening day as well as giveaways including a
Build Your Own Flower Bar by Marius Bell Floral, Sweetgreen Crispy
Rice Treats and Sweetgreen totes for the first 100 guests starting
at 10:30am. On July 22, Sweetgreen will also be hosting a party
honoring their entrance into Wisconsin with music by DJ Bizzon,
complimentary Avocado Popsicles from Pete’s Pops, candles by
Milwaukee Candle Co. and exclusive Sweetgreen merch.
Located in the thriving arts and fashion district at 300 East
Buffalo St., Sweetgreen Third Ward will be open daily from 10:30am
to 9pm. The 2,859 square foot space will accommodate up to 33
diners inside in addition to 18 diners on the restaurant's patio.
Sweetgreen commissioned a piece titled “Inside Out Sitter” by local
artist Tom Berenz, who is also an art professor at the University
of Wisconsin-Parkside, for the Third Ward location. For pick up or
delivery options, customers can visit order.sweetgreen.com, or
download the Sweetgreen app. Customers are now also able to access
Sweetpass, Sweetgreen’s new loyalty program, through a dedicated
section in the app or website. With the ability to opt into
Sweetpass for free, or to upgrade to Sweetpass+ for $10 per month,
the program offers customers the ability to earn rewards by opting
in to personalized “challenges,” in addition to receiving $3 off
daily sweetgreen digital orders, exclusive access to new menu items
and limited edition merch drops.
About Sweetgreen:
Sweetgreen (NYSE: SG) passionately believes that real food
should be convenient and accessible to everyone. Every day their
team members create delicious seasonal meals from fresh ingredients
and produce that prioritizes organic, regenerative, and local
sourcing. Sweetgreen strongly believes in harnessing the power of
technology to enhance the customer experience to meet their
customers where they are. Sweetgreen’s strong food ethos and
investment in local communities have enabled them to grow into a
national brand with a mission to build healthier communities by
connecting people to real food. To learn more about Sweetgreen and
its menu, visit www.Sweetgreen.com. Follow Sweetgreen on Instagram,
Facebook and Twitter @Sweetgreen.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230717521792/en/
Sweetgreen Contact, Media: Jenny Seltzer
press@Sweetgreen.com
Sweetgreen Contact, Investor Relations: Rebecca Nounou
ir@Sweetgreen.com
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