Similarweb Announces Acquisition of 42matters, Strengthening Leadership in App Intelligence
01 Julio 2024 - 6:15AM
Business Wire
Similarweb Ltd. (NYSE: SMWB), a leading digital intelligence
company, announced today its acquisition of 42matters, a prominent
app intelligence provider headquartered in Zurich, Switzerland. The
acquisition marks a significant step in expanding Similarweb’s data
capabilities in the rapidly growing app analytics market, which is
expected to reach $15.7 billion by 2028, with a CAGR of 20.2%
(source).
Integrating 42matters’ advanced solutions across app store data,
app engagement data, and mobile SDK data will significantly expand
Similarweb’s app intelligence solution. The expanded app
intelligence offering will provide enhanced insights for app owners
into the performance of their own apps versus those of their
competitors, as well as more comprehensive visibility of user
engagement and technology stacks, empowering app owners to optimize
their app distribution, marketing strategies and development
roadmaps.
“By incorporating 42matters’ unique data and expertise, we are
strengthening our app intelligence offering and also laying the
foundations for further leadership and innovation in the digital
intelligence market,” Similarweb CEO Or Offer said. “Our
comprehensive offerings empower businesses to make smarter,
data-driven decisions and dominate across all digital channels -
web, mobile and app.”
42matters’ app data covers 12 app store platforms, over 2.1
million publishers, 2,600+ SDKs, and more than 20 million apps.
This acquisition immediately expands the Similarweb
Data-as-a-Service (DaaS) catalog, creating new opportunities for
customers to leverage and integrate Similarweb Digital Data into
their operation and growth strategies.
Additionally, Similarweb will leverage the expertise and
know-how of the 42matters team to innovate and expand its
offerings. The inclusion of mobile SDK data, in particular, will
allow Similarweb to offer deeper insights into app development and
usage patterns. For example, app owners will have visibility into
competitors’ tech stacks, such as the use of app SDKs for
integration with specific advertising channels.
“We are excited to join forces with Similarweb, a company that
shares our vision for the future of app intelligence,” 42matters
CEO Andrea Girardello said. “Together, we will continue to innovate
and provide unparalleled insights to our customers. We will
leverage our unique datasets and Similarweb’s comprehensive digital
intelligence platform, enhancing our ability to serve leading
brands like Comcast, Criteo, Ogury, and many more. As part of the
Similarweb team, we will continue to serve our existing customers,
while helping them integrate app data with web data for a more
complete picture of the digital world.”
42matters will continue to operate as 42matters, a Similarweb
company. Financial terms of the acquisition were not disclosed.
See CEO Or Offer’s blog post.
About Similarweb
Similarweb powers businesses to win their market with leading
Digital Data. Similarweb reveals what is happening online and
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition and
increase monetization. We empower our users to be the first to
discover and capture the best business opportunities and stay alert
to react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by advanced technology, and based on
comprehensive digital data.
Learn more: Similarweb | Similarweb Digital Data
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Disclaimer: All names, brands, trademarks, and registered
trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision by any third party
based in whole or in part on such data, reports, and materials.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701311176/en/
Press: David F. Carr Similarweb david.carr@similarweb.com
Investors: Rami Myerson Similarweb
rami.myerson@similarweb.com
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