In honor of its 150th anniversary, Coors
Banquet will give away $150,000 to
deserving businesses to kick start their own legacies
GOLDEN,
Colo., May 10, 2023 /PRNewswire/ -- Coors Brewing
Company is celebrating a historic milestone — 150 years of beer
brewing in Golden, Colorado. To
honor the momentous occasion, the brand's most storied beer, Coors
Banquet, is celebrating in a big way with a new global campaign,
Start Your Legacy. The campaign is a year-long celebration
including a new commercial featuring the iconic voice of
Cole Hauser, commemorative
150th limited-edition packaging available nationwide,
and culminates in a huge anniversary party in Golden, Colo. this September.
The Coors legacy began in 1873, founded with ingenuity, grit and
a commitment to quality. Originally brewed for Colorado gold and silver miners to enjoy after
a hard day's work, Coors Banquet has been a part of history and pop
culture for a century and a half. The iconic stubby bottle was even
smuggled across the country before it became available east of the
Mississippi in 1981. A known
favorite among rock stars, actors, cowboys and presidents, Coors
Banquet honors the same brewing tradition since its start 150 years
ago — without compromise — still brewed only in Golden with 100% Rocky Mountain water.
"It's an honor and a privilege to be a part of a legacy that
spans 150 years," said David Coors,
fifth generation Coors family member and Molson Coors executive. "We credit our longevity
to our incredible employees, loyal supporters, our unwavering
commitment to quality and constant evolution. From our legendary
Coors Banquet brew, to our new arrivals, Barmen 1873 and Five Trail
Whiskey, we plan to continue to find ways to ensure Coors is around
for the next 150."
Coors continues to build on its lasting legacy by looking to the
future, with comprehensive improvements to the Coors brewery
underway — an investment into both the Coors operations and the
Clear Creek Valley in Golden.
"You can't be afraid to modernize your legacy," said
Peter Coors, fifth generation Coors
family member and director of the Coors brewery modernization
project. "Through this upgrade, we'll become one of the most
efficient breweries in the world, and at the same time, stay
committed to Colorado and our
heritage."
In celebration of Coors Banquet's long-standing brewing legacy
and to help other businesses create their own, Banquet is daring
business owners to "Kick Start Your Legacy" through the first-ever
Coors Banquet Legacy Fund, just in time for National Small Business
Day on May 10th. Through
this fund, Coors Banquet will give away a total of $150,000 to entrepreneurial small businesses
pursuing their own lasting legacies.
"We found only roughly 50%** of crowdfunded projects
actually reach their funding goal, and that's a lot of legacies
that never had the chance to get started," said Marcelo Pascoa, vice president of marketing for
the Coors Family of Brands. "The Coors Banquet Legacy Fund will
help entrepreneurs of the next generation get one step closer
toward their goals by providing funds to help make their business
dreams a reality."
Coors Banquet will accept U.S.-based submissions that meet the
criteria and uphold the brand's values, like the willingness to
persevere through hardships and a commitment to making a positive
impact in the community. Not only will the brand help businesses
secure resources with the Coors Banquet Legacy Fund, where 15
entrepreneurs will receive $10,000,*
but they'll also help business owners celebrate with beer* for them
and their backers.
Starting today, entrepreneurs can apply and submit their
businesses at www.coors.com/kickstartyourlegacy for
consideration.
Submissions close on May 24, 2023
at 11:59pm CDT. Owners of U.S.-based
businesses must be 21+ to submit. Void where prohibited.
Msg&data rates may apply.
*NO PURCHASE NECESSARY. Owners of new businesses
operating/located 50 U.S./D.C., Owners must be 21+. Enter by
5/24/23. See Official Rules for eligibility and entry details, at
coors.com/kickstartyourlegacy. Beer money fulfilled as a
$500 check.
**SkyQuest Technology Consulting
About Molson Coors Beverage Company
For more than two centuries, Molson
Coors has been brewing beverages that unite people for all
of life's moments. From Coors Light, Miller Lite, Molson Trademark,
Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White,
Leinenkugel's Summer Shandy, Vizzy
Hard Seltzer, Topo Chico Hard
Seltzer, Simply Spiked Lemonade, Creemore Springs and more,
Molson Coors produces some of the
most beloved and iconic beer brands ever made. While the company's
history is rooted in beer, Molson
Coors offers a modern portfolio that expands beyond the beer
aisle with sparkling cocktails, canned wine, kombucha, cider and
more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit
molsoncoors.com.
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SOURCE Coors Banquet