UPshow brings immediate streaming solution to
EverPass’ commercial-focused media platform
TKO Group Holdings invests in EverPass; Mark
Shapiro, President and Chief Operating Officer of TKO, joins
EverPass Board alongside representatives from 32 Equity and RedBird
Capital
EverPass Media, a leading media platform for distribution of
premium live sports and entertainment content to commercial
businesses, today announced it has acquired UPshow, a leading
on-premise entertainment and performance marketing platform. The
acquisition further accelerates EverPass’ business model, adding
essential streaming, consumer engagement, and performance marketing
capabilities to its IP-based content library, establishing a
comprehensive and innovative media platform tailored specifically
for commercial businesses. Financial details of the deal were not
disclosed.
In addition to today’s acquisition, TKO Group Holdings, parent
company of UFC and WWE, has made a strategic investment in
EverPass. Mark Shapiro, President and Chief Operating Officer of
TKO, has joined the Board of EverPass, joining representatives from
RedBird Capital and 32 Equity.
As part of the integration of UPshow into EverPass, businesses
will now have the option to stream NFL Sunday Ticket for the first
time ever starting with the upcoming 2024 NFL season. EverPass and
UPshow are currently partners for Peacock Sports Pass, a sports
package offering commercial businesses access to select events from
Peacock’s live sports content library, including Big Ten football
and basketball, Premier League and the NFL’s first-ever
regular-season game in Brazil.
The addition of UPshow provides vital technology infrastructure
and streaming solutions to EverPass. Together, the combined company
will unlock unparalleled flexibility, customization and engagement
for commercial businesses, turning each screen into a dynamic,
viewing experience and revenue generator. Key functional highlights
include:
- Centralized, Premium Content Hub – Allows for
unparalleled flexibility with no capacity constraints, putting the
power back in the operator’s hands.
- Interactive Customer Experience – Engage with trivia,
real-time betting odds, interactive stats, QR code activations and
hundreds of short-form entertainment channels, all designed to
deepen guest engagement.
- Easier Management – Designed to simplify content
management for venue staff with easy navigation, advance scheduling
features, remote management and notification options around major
events and games.
- Data Analytics – Unlocks immediate insights into
audience viewing patterns and preferences, equipping owners with
actionable intelligence for content selection and allowing for
sharper marketing tactics and promotions.
- Innovative Ad Opportunities – Ability to create new
revenue streams through ad products that engage and entertain via
our expanded digital display network.
- Performance Marketing – Seamless integration for key
offers, loyalty programs and promotional campaigns, enabling
targeted promotions to achieve greater measurable business
results.
Derek Chang, EverPass Executive Chairman, said, “Just over a
year ago we launched EverPass with a mission of creating the
preeminent live sports and entertainment media platform built
specifically for commercial establishments. Today’s announcements
mark two important steps towards that goal. Adding UPshow’s
impressive technology stack to our existing and growing content
library gives us the infrastructure to continue to scale our
business model and innovate around the out-of-home viewing
experience while also giving business owners complete control of
their entertainment content. We’re also glad to welcome Mark
Shapiro and TKO to EverPass, whose leadership and expertise will
support our continued growth as we look to be at the forefront of
the shifting sports, media and entertainment ecosystem.”
Alex Kaplan, EverPass Chief Executive Officer, added, “As the
media landscape continues to evolve, we’re seeing the true value of
premium content. Having access to this content – and knowing how to
monetize it with creative and engaging experiences – is essential
to growing businesses as well as fanbases, which is what makes
EverPass a vital partner for operators and rightsholders. We’re
excited that through this acquisition, commercial businesses will
now be able to stream NFL Sunday Ticket for the first time
ever.”
Founded in 2015 by Adam Hirsen and Matt Gibbs, UPshow is the
leading on-premise entertainment and performance marketing platform
for screens, powering over 30,000 screens at hospitality,
healthcare, automotive services and fitness locations across the
country. The platform features robust marketing tools and an
entertainment library of over 500 ad-free channels – ranging from
live event streaming and hyper-local sports to breaking news and
viral videos as well as cutting-edge second screen engagement
features.
Adam Hirsen, Chief Executive Officer at UPshow, said, "We’re
excited to start this next chapter of growth, now as a part of
EverPass. Our ability to provide premium, in-demand content, like
NFL Sunday Ticket, coupled with next-generation, live-engagement
tools that bring operators a streamlined user experience and the
opportunity to engage with clientele is unmatched and creates a
must-have product and media platform for businesses. With our
shared vision and complementary strengths, we are well-positioned
to lead the evolution of on-premise entertainment and
marketing."
“Live sports content is at its zenith, and the EverPass team is
creating a remarkable platform purpose-built for the shared
experiences both die-hard and casual sports fans crave,” said Mark
Shapiro, President and COO of TKO Group Holdings, Inc. “TKO is
proud to join 32 Equity and RedBird in backing EverPass at this
pivotal moment in its growth. From our position at the epicenter of
sports and entertainment, we look forward to helping EverPass
capitalize on all the opportunities ahead.”
To learn more about bringing EverPass to your business, visit
https://www.everpass.com/
About EverPass Media
EverPass Media, backed by RedBird Capital Partners and 32
Equity, the strategic investment arm of the National Football
League, is a media platform that distributes live sports and
entertainment content to bars, restaurants, hotels and other
commercial venues. Founded in 2023, EverPass launched initially as
the exclusive distributor of NFL Sunday Ticket to commercial
establishments in the United States. EverPass partners with
rightsholders, distribution partners and business owners to create
a one-stop-shop for commercial distribution of premium live
events.
About RedBird Capital Partners
RedBird Capital Partners is a private investment firm that
builds high-growth companies with strategic capital solutions to
founders and entrepreneurs. The firm currently manages $10 billion
in assets on behalf of a global group of blue-chip institutional
and family office investors. Founded in 2014 by Gerry Cardinale,
RedBird integrates sophisticated private equity investing with a
hands-on business-building mandate that focuses on three core
industry verticals – Sports, Media & Entertainment, and
Financial Services. Over his 30-year investment career, Cardinale
has partnered with founders and entrepreneurs to build some of the
most iconic growth companies in their respective industries. For
more information, please go to www.redbirdcap.com.
About UPshow
UPshow is the leading on-premise entertainment and performance
marketing platform that develops branded digital networks for brick
and mortar businesses. Its front-of-house solutions provide
interactive digital marketing, entertainment and communications to
drive measurable outcomes. Founded in 2015, UPshow reaches
audiences through more than 30,000 screens in businesses worldwide.
Learn more at upshow.tv.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and
entertainment company. TKO includes UFC, the world’s premier mixed
martial arts organization, and WWE, the recognized global leader in
sports entertainment. Together, our organizations reach more than 1
billion households in approximately 210 countries and territories,
and we organize more than 300 live events year-round, attracting
more than two million fans. TKO is majority owned by Endeavor Group
Holdings, Inc. (NYSE: EDR), a global sports and entertainment
company.
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version on businesswire.com: https://www.businesswire.com/news/home/20240702186797/en/
EverPass Media: Dan Gagnier / Lindsay Barber Gagnier
Communications Email: EverPass@gagnierfc.com
TKO Group Holdings: press@tkogrp.com
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