VS & PINK Adaptive collections include beautifully
constructed bras and panties that offer ease, comfort, and style
for women with disabilities.
NEW
YORK, Oct. 17, 2023 /PRNewswire/ -- Today,
Victoria's Secret and PINK announced the launch of VS & PINK
Adaptive, their first-ever collections of intimates for women with
disabilities. With the support of GAMUT Management (GAMUT), the
premier consulting and talent management company working with and
for people with disabilities. VS & PINK Adaptive was developed
by incorporating direct feedback from people with disabilities
throughout every step, including wear testing, focus groups,
feedback panels and more. The collections are reflective of the
company's mission to celebrate women of all body types, sizes and
abilities, and it is proud to be the first major fashion brand to
offer adaptive intimate products both online and in select
stores.
GAMUT Seal of Approval™ Victoria's Secret and PINK are
the first intimate brands to earn the GAMUT Seal of
Approval™ for intimates - the only certification in the market
that signifies authenticity and inclusion of people with
disabilities in the development and marketing of adaptive products
and services, further reinforcing the brand's commitment and
dedication to creating products for all women.
"Having VS and PINK Adaptive available in both Victoria's
Secret and PINK's most popular collections, featuring easy
wearability and comfort in such beautiful styles and colorways is
incredible – and we are so proud to share them both online and in
select stores to meet the needs of women with disabilities,"
said Janie Schaffer, Chief Design
Officer at Victoria's Secret.
"From development to marketing, women with disabilities were
at the forefront of bringing VS and PINK Adaptive to life. We're
pleased to continue to honor, welcome and champion all women in
such an authentic way through this new collection," said
Lydia Smith, Chief Diversity Officer
at Victoria's Secret
"As the first intimates brand to earn the GAMUT Seal of
Approval™, we are honored to have partnered with Victoria's Secret
and PINK throughout the creation of VS and PINK Adaptive to ensure
an authentic approach of integrating women with disabilities
throughout the go-to-market journey," said Mindy Scheier, Founder and CEO of GAMUT
Management
VS & PINK Adaptive is available in Victoria's Secret
and PINK's most popular intimate lines, including Victoria's Secret's Body by Victoria and PINK's Wear Everywhere. Also
available in a variety of colors and prints, the collections
feature magnetic closures for ease, sensory-friendly fabric, fully
adjustable and convertible front straps, period panties and more.
VS Adaptive bras are available in cups B-G and bands 32-44, and VS
Adaptive panties are available in XS-XXL. PINK's Adaptive
bras are available in cups A-DDD and bands 32-42, and PINK's
Adaptive panties are available in sizes XS-XXL. Victoria's Secret
and PINK Adaptive intimates start at $16.50 for panties, and $36.95 for bras.
To shop VS & PINK Adaptive, visit victoriassecret.com as
well as select store locations nationwide. Select store locations
can be found in the following link:
https://www.victoriassecret.com/us/adaptive-store-locator
Notes to Editors:
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Victoria's Secret & Co. (NYSE: VSCO) is a
specialty retailer of modern, fashion-inspired collections
including signature bras, panties, lingerie, casual sleepwear,
athleisure and swim, as well as award-winning prestige fragrances
and body care. VS&Co is comprised of market leading brands,
Victoria's Secret and Victoria's Secret PINK, that share a common
purpose of inspiring and uplifting our customers in every stage of
their lives, and Adore Me, a technology-led, digital-first
innovative intimates brand serving women of all sizes and budgets
at all phases of life. We are committed to empowering our more than
30,000 associates across a global footprint of approximately 1,350
retail stores in approximately 70 countries. We provide our
customers with products and experiences that make them feel good
inside and out while driving positive change through the power of
our products, platform and advocacy.
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SOURCE Victoria's Secret