SECAUCUS, N.J., April 8, 2019 /PRNewswire/ -- The Vitamin
Shoppe® (NYSE: VSI), an omni-channel specialty retailer of
nutritional products, announced today that its new and improved
Healthy Awards® loyalty program launched nationwide
after a successful pilot. Healthy Awards now offers all members
greater earning potential, more exclusive benefits, and flexible
rewards. The program is designed to empower The Vitamin Shoppe
customers to make their well-being a priority and live their best
life, however they define it.
Sharon Leite, Chief Executive
Officer of The Vitamin Shoppe said, "The customer relationship is
the cornerstone of The Vitamin Shoppe's reinvention. With over 90
percent of the company's sales coming from Healthy Awards members,
we are delighted to launch our new loyalty program as the first
step in having a much more meaningful relationship with our
customers."
Taking Loyalty to the Next Level
The new Healthy
Awards loyalty program is made up of three levels of points-earning
power, enabling customers to earn Awards up to 50 percent faster as
they move from Bronze to Silver and Gold levels based on their
annual spend. The program provides more flexibility for active
members, including points that do not expire. Additionally, members
can choose when to redeem Awards: After making a purchase and
earning points, they are given the option to have Awards issued
automatically or accumulate points for a larger Award.
All enrolled Healthy Awards members earn a $5 Award with every 125 points, and can easily
redeem Awards online, in-store, or on-the-spot with the VShoppe
app. Depending on the customer's tier, the program includes many
exciting features, such as:
- access to in-store wellness coaches
- a birthday surprise
- consultations with certified nutritionists to develop a
personalized plan
- bonus points promotions
- choose your own sale days
- access to Healthy Awards Insiders, an exclusive Facebook
group
- and so much more!
Both Silver and Gold level members get early access, exclusive
offers, and big savings on The Vitamin Shoppe's own brands,
including The Vitamin Shoppe®, BodyTech®,
plnt® brands, and more. Plus, all loyalty customers
receive 10 percent off their purchases when they subscribe to The
Vitamin Shoppe's auto delivery program.
"We took a completely fresh look at how we could have a greater
understanding of our customers' needs by personalizing and
enhancing our loyalty program," said Stacey
Renfro, Executive Vice President and Chief Customer and
Digital Officer for The Vitamin Shoppe. "We are inspired by our
customers, and are committed to finding ways to celebrate the
incredible strides they make toward their goals," said Ms.
Renfro.
A Personalized Effort to 'Celebrate You' Every Day
As
part of the new Healthy Awards launch, The Vitamin Shoppe kicked
off 'Celebrate You,' a campaign that provides its highly
knowledgeable store associates—referred to as Health
Enthusiasts—with gifts to surprise standout customers all month
long.
Follow @VitaminShoppe and #CelebrateYou on Instagram to see how
The Vitamin Shoppe Health Enthusiasts are surprising Healthy Awards
members, and view some inspiring member stories at
VitaminShoppe.com/CelebrateYou. For more information about the new
loyalty program, or to sign up for Healthy Awards, visit
VitaminShoppe.com/HealthyAwards.
About The Vitamin Shoppe®, Inc. (NYSE: VSI)
The
Vitamin Shoppe® is an omni-channel specialty retailer and wellness
lifestyle company based in Secaucus, New Jersey. In its stores and
on its website, the Company carries a comprehensive assortment of
nutritional solutions, including: vitamins, minerals, specialty
supplements, herbs, sports nutrition, homeopathic remedies, green
living products, and natural beauty aids. In addition to
offering products from approximately 700 national brands, The
Vitamin Shoppe® also carries products under The Vitamin
Shoppe®, BodyTech®, True Athlete®,
MyTrition®, plnt®, and ProBioCare®
brands. The Vitamin Shoppe conducts business through more
than 770 company-operated retail stores under The Vitamin Shoppe
and Super Supplements retail banners, and through its
website, www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe
