Sea Cuisine® Taco Bar Tour Hits the Road This Summer on a Mission to Inspire Consumers to “Upgrade Your Taco Night”
19 Junio 2014 - 7:00AM
Business Wire
Premium seafood brand teams up with local chefs
to develop unique and tasty fish taco recipes to help consumers
make meal time easy and delicious
Sea Cuisine® announced today that it is heading
cross-country this summer on a Taco Bar Tour. Known for
high-quality frozen prepared seafood products with big, bold
flavors inspired from around the world, Sea Cuisine has custom
designed a mobile Taco Bar that will be rolling into key cities
across the United States to spread culinary inspiration. Sea
Cuisine is partnering with celebrity chefs to create exclusive
recipes that highlight simple ways to prepare and enjoy the brand’s
products through the hottest food trend, the fish taco.
The Sea Cuisine Taco Bar will visit five cities across the
country from mid-June to late September serving up free tacos, and
offering recipes, coupons, prize packages, and a chance to meet the
featured local chefs at select locations. The tour will kick off in
Milwaukee and continue on to Minneapolis, Denver and Nashville,
before making its final stop in Cincinnati. The Taco Bar created in
the likeness of a mobile restaurant, will make scheduled
appearances at some of the biggest summer events in each city,
along with several unplanned pop-up venues. The local chefs and
culinary ambassadors for the Sea Cuisine brand will include:
- Chef Michael Feker, owner and executive
chef of Il Mito in Milwaukee,
- Chef Jamie Malone, chef de cuisine of
Sea Change in Minneapolis,
- Chef Hosea Rosenberg, chef and founder
of Blackbelly Catering in Denver
“We are really excited about this unique opportunity to travel
across the country to serve people Sea Cuisine inspired fish
tacos,” said Chris Trosin, Vice President of Sales and Marketing,
High Liner Foods (USA). “By tasting the signature tacos, our hope
is that consumers will learn how to create delicious, easy to
prepare seafood meals right in their own home.”
A complete list of the Sea Cuisine Taco Bar Tour dates can be
found on SeaCuisine.com/tacotour. Taco Bar customers and fans of
Sea Cuisine can tweet and post about their experience using the
hashtag, #UpgradeYourTaco, as they follow the truck from city to
city. Live market updates, recipes, photos, and general tour
information for each city can also be found by following Sea
Cuisine on Twitter.com/SeaCuisine, Facebook.com/SeaCuisineMeals,
Pinterest.com/SeaCuisine, and Instagram.com/seacuisinemeals#.
To discover a world of seafood, visit
www.seacuisine.com/products for a complete list of Sea Cuisine
offerings.
About High Liner Foods
High Liner Foods is the leading North American processor and
marketer of value-added frozen seafood. High Liner Foods' retail
branded products are sold throughout the United States, Canada and
Mexico under the High Liner, Fisher Boy, Mirabel, and Sea Cuisine
labels, and are available in most grocery and club stores. The
Company also sells branded products under the High Liner,
Icelandic Seafood, FPI, Viking,
Mirabel, Samband of Iceland, and American Pride
Seafood labels to restaurants and institutions, and is a major
supplier of private label value-added frozen seafood products to
North American food retailers and food service distributors. High
Liner Foods is a publicly traded Canadian company, trading under
the symbol HLF on the Toronto Stock Exchange.
Matter Communications for Sea Cuisine®Tori Ross,
978-358-5850tross@matternow.com
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