MADISON HEIGHTS, Mich.,
May 1, 2013 /PRNewswire/
-- Creative Edge Nutrition, Inc. (OTCQC: FITX), a nutritional
supplement company focusing on active lifestyles today is excited
to announce the hiring of Leonard K.
Armenta Jr., as the new Vice President of Brand Management
& Marketing. Mr. Armenta brings over 12 years of industry
experience to Creative Edge Nutrition, Inc. He originally owned
Colorado Sports Innovations Consulting, which assisted companies in
branding and growth strategies. Mr. Armenta most recently was the
Executive Vice President of MusclePharm, and Vice President of
Business Development for Inner Armour, both leading nutritional
brands in the industry.
While at MusclePharm he started in sales and due to his success
with helping the brand grow, was promoted to Chief Operating
Officer and eventually promoted to Executive Vice President.
Mr. Armenta was instrumental in the advancement of MusclePharm into
becoming one of the leading U.S. nutritional Brands. Mr.
Armenta was instrumental in placing MusclePharm into the largest US
distributors and in over 35 International countries. He
helped the company grow from $96,000
in sales in 2008, to over $17M in
sales in 2011.
Additionally, he was also responsible for managing the sales,
customer service and shipping staff, setting and achieving
impressive sales goals, while facilitating and maintaining key
relationships with professional athletes. Mr. Armenta was
instrumental in the development of human resources, operations, and
the implementation of company's Customer Relationship Management
(CRM) systems. He was a key player contributing to
Musclepharms' explosive growth and success.
While at Inner Armour, Leonard was responsible for all online
account growth and training centers. He helped implement all
online marketing strategies and grew his main account
Bodybuilding.com by over 600%.
Leonard brings with him the creativity to help build a brand as
well as top US and International contacts. As a former elite
collegiate athlete, he has a wealth of college and pro sports
relationships which will be paramount to the branding of the
current Cenergy and SDN brands.
Leonard Armenta, stated "I am
extremely excited to join this dynamic, passionate, and dedicated
team. With their many years of experience on both the retail,
wholesale and manufacturing side of the industry combined with my
sales and brand building experience, I am very confident that we
can make a big splash and be a top player in the Sports Nutrition
Industry. I feel very blessed to be joining the FITX team and
I will work very hard to meet and exceed our goals of becoming a
world leader in the nutrition industry."
Bill Chaaban, CEO stated "I have
known Leonard since 2000. He is one of the hardest working, most
admired and influential sales executives in the Industry. He
is loved and respected by his customers and his peers alike. His
moral foundation and work ethic is unparalleled. Leonard is the
missing link and key component required for our timely and
aggressive growth plan. He brings with him the creativity to help
build our brands, as well as placing our products with the top
U.S., and International distributors and contacts. We are extremely
excited to have Leonard join our team."
About Creative Edge Nutrition, Inc.
www.CenergyNutrition.com
Creative Edge Nutrition is a holding company and a Nutritional
Supplement Company focused on developing innovative, high quality
supplements. The company offers a broad spectrum of capsules,
tablets, and powders, as well as science based products in the
principal categories of weight management, nutrition challenges,
energy and fitness. The Company manufactures under strict GMP
guidelines at GMP Certified and/or FDA registered facilities.
www.CenergyNutrition.com and
https://www.facebook.com/creativeedgenutrition
About www.supplementstogo.com
Supplementstogo.com is one of the leading online retailers in the
market today for discount supplements! Always focusing on the
hottest products and what provides the best results for their
customers, Supplements To Go has made a great name for themselves
in the world of nutrition. To find out more about
SupplementsToGo.com, please view the site
www.supplementstogo.com.
About www.a-z-nutrition.com
A-Z-Nutrition.com is one of the best known e-tailers of discount
nutritional supplements. Providing its customers over a
decade of quality products at the best prices around, A-Z-Nutrition
supports its customers with a portal that is easy to use and to the
point. To find out more about them, please view their site
www.a-z-nutrition.com.
About www.worldclassnutrition.com
World Class Nutrition – Founded in 1999, early in the internet age
of web based super stores, World Class Nutrition is a successful
nutritional supplement/fitness equipment retailer due to providing
their loyal customers top level support and great prices on their
favorite supplement brands.
About www.chesapeakenutraceuticals.com
Chesapeake Nutraceuticals provides premium grade supplements to
aging Americans. Consumers can count on them for bringing the
latest scientific findings in the supplement world to market as
their entire line is Doctor Formulated in conjunction with the
latest research from elite U.S. and International Medical
Institutions. To find out more about them, please view their
site www.chesapeakenutraceuticals.com.
About www.HempNorthAmerica.com
Hemp North America.com will provide premium grade Hemp Protein
supplements to those looking for a natural and lactose free
product. Consumers can count on us for bringing the latest
scientific findings in the supplement world to market. Also all our
products can be found for sale and purchase on all the sites we
own www.HempNorthAmerica.com
www.supplementstogo.com, www.worldclassnutrition.com,
www.a-z-nutrition.com and www.chesapeakenutraceuticals.com
About www.ChiaNorthAmerica.com
We will have the best value at the best price; The products which
will be manufactured in state-of-the-art facilities GMP Certified
and FDA Compliant , and packaged and stored in conditions of the
highest standard. A few of our goals are to educate the
public with current, science-based information, and provide the
highest quality natural products. www.ChiaNorthAmerica.com
will strive to become the site and brand of choice for
health-conscious consumers. Also all our products will be able to
be found for sale and purchase on all the sites we own
www.ChiaNorthAmerica.com www.supplementstogo.com,
www.worldclassnutrition.com, www.a-z-nutrition.com and
www.chesapeakenutraceuticals.com
Safe Harbor Notice This press release may contain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995, such as statements
relating to financial results and plans for future development
activities, and are thus prospective. Forward-looking statements
include all statements that are not statements of historical fact
regarding intent, belief or current expectations of the Company,
its directors or its officers. Investors are cautioned that any
such forward-looking statements are not guarantees of future
performance and involve risks and uncertainties, many of which are
beyond the Company's ability to control. Actual results may differ
materially from those projected in the forward-looking statements.
Among the factors that could cause actual results to differ
materially from those indicated in the forward-looking statements
are risks and uncertainties associated with the Company's business
and finances in general, including the ability to continue and
manage its growth, competition, global economic conditions and
other factors discussed in detail in the Company's periodic filings
with the Security and Exchange Commission. The Company undertakes
no obligation to update any forward-looking statements.
Contact: Jeff Thomas (313)
655-1669 Email: Info@cenergynutrition.com
SOURCE Creative Edge Nutrition, Inc.