CHICAGO, Sept. 6, 2011 /PRNewswire/ -- Power Technology, Inc. (Pinksheets: PWTC), which recently acquired Flipside USA & Snakeboarder.com, announces today that the Company has started development of a new product which the company says is in "High Demand among the Snakeboarding community."

While exact details will not yet be released, the company wants to make it clear that it recognizes all of the areas within the Snakeboarding community which are currently underserved and it plans to do something about it.

CEO Kara Guire stated: "We are currently in an excellent position to introduce new and exciting products into the Snakeboarding community. We work very closely with a wide range of riders from novices to professionals and we need to ensure that we cater to them and everyone in between. Our team which is currently working on product development has extensive experience in riding, and knows what works and what does not. From refinement to reinforcing weak points, our team will be able to exceed expectations when it comes to quality. Our current product under development should be done testing and available for sale by the holiday season."

About Snakeboarding

Snakeboarding, a sport started in 1989 with the invention of the Snakeboard by college students James Fisher, Oliver Macleod-Smith, and Simon King, who were looking to simulate and combine the sensations of surfing, snowboarding, skiing and skateboarding, has a colorful history and has attracted riders from all across the world. The key advantage of the Snakeboard is that riders can generate a forward motion, even uphill, from a standstill position without their feet ever touching the ground. The Snakeboard's steerability makes it easy to maneuver and fun to ride.

Within 5 years from being invented, the sport gained a considerable amount of popularity and the First Annual World Championship was held in Guernsey, an island off the coast of England. The sport continued to spread globally under the name "Snakeboard International" from 1994 through 1998 when the founders sold their patent.

After 1998, the sport continued to increase ridership and build their fan base worldwide while gaining events coverage on top networks including Fox Sports Net, ESPN, and MTV Sports.

In 2001, in an effort to capitalize on the growth of the sport, Kara formed Flipside USA and began buying boards in bulk and whatever other boards she could get her hands on to keep up with the growing demand, many times selling out of inventory on pre-orders. Since 1998 the sport has retained its hard core rider base and hosted Annual World Championships in various cities all around the world. However it has yet to have a company step in with a coordinated marketing effort and a thorough enough understanding of the logistics necessary to significantly ramp up production and grow their audience. There are only currently three manufacturers of boards, and the industry is ripe for an aggressive campaign.

For more information visit www.flipsideusa.com and www.snakeboarder.com.

About the Battery Industry

Batteries represent about $36 billion in revenues today and are expected to grow to more than $50 billion over the next five or so years, with rechargeable batteries leading the way. The growth will take place worldwide.

The hybrid vehicle battery, which accounts for 1.7% of the world's rechargeable market, is expected to grow to 4.2% of the market by 2013. This surge is based on conservative assumptions about hybrid car growth.

The ultracapacitor and fuel cell battery growth forecast may also be low, given potential technology/performance breakthroughs in the next few years. Dependent on the performance of their materials, they store and release more energy faster than conventional batteries, and they have an almost limitless cycle life.

Growth in renewable energy, like solar and wind power, will drive additional demand for storage capacity, especially with increased smart grid electricity deployment all over the world.

Very few storage technologies have actually reached the scalable commercial deployment phase. Several companies produce lithium-ion batteries, but utilities have only begun to experiment with them for balancing loads or storing power. General Electric recently jumped into the market for sodium batteries, computer-sized batteries that can store large amounts of power at wind farms.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

SOURCE: Power Technology, Inc.

CONTACT: Power Technology, Inc. Kara Guire, (847) 796-0534 kara@flipsideinternationalinc.com

SOURCE Power Technology, Inc.

Copyright 2011 PR Newswire

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