MLTO Medirect Latino Inc (CE)

MEDirect Latino Inc. (OTC:MLTO), http://www.medirectlatino.org, today, announced the selection of Datascension, Inc. Brea, California to provide bi-lingual customer intake support for the Company's national television advertising campaign. Datascension International Inc. (OTC:DSEN), is a premier data solutions company, which employs hundreds of bilingual professionals, and is rapidly becoming one of the largest Spanish-speaking customer service centers. "After a thorough vetting process, the Company's selection committee chose Datascension Inc. to support our uniquely trained and skilled bi-lingual diabetic customer care representatives," stated MEDirect Latino President, Ms. Debra L. Towsley. "Datascension was chosen because of its understanding of what MEDirect Latino is accomplishing in the Hispanic healthcare marketplace. Initially, Datascension will process inbound calls in support of the Company's in-house customer care representatives. Outsourcing this bi-lingual support will allow the Company to initiate its national advertising campaign on major Spanish-language television networks on June 15, 2005, which is 90 days ahead of schedule." MEDirect Latino currently services Medicare eligible customers in the United States and Puerto Rico. The Company's training for its customer care representatives integrates five selling methodologies, which are culturally specific and demographically driven. Additionally, the Company requires its pharmaceutical suppliers to provide on-going comprehensive training on new products and services. MEDirect Latino is the first company to develop a culturally specific, bi-lingual, direct-to-consumer, sales program in the United States, focused on the Medicare eligible Hispanic diabetic consumer. A free independent corporate analysis of MEDirect Latino Inc, which includes information on the Company's business model, products, industry, valuation, management, and risks, and reaches an initial short term price target of $8 per share is available at http://www.wallstreetresources.net/pdf/fc/MLTO.pdf Also, MEDirect Latino completed an investor conference call on Tuesday, May 17, 2005. To hear a recording of the call: -0- *T Call 1-800-977-8002 in the United States or Canada or; Call 1-404-920-6650 in the Atlanta Area or Internationally Pin Code: Press the star key then 098756 *T About MEDirect Latino: MEDirect Latino (OTC:MLTO), http://www.medirectlatino.org, is a rapidly growing, uniquely positioned provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the Hispanic community in the United States and Puerto Rico. MEDirect is the only company positioned to serve the U.S. Hispanic healthcare market as a direct-to-consumer Medicare provider on an authentically national level. The Company's current focus is the distribution of products for the treatment of Type II diabetes specifically because of its disproportionate impact and increasing diagnosis rate within the US Hispanic population, noting an incidence of 120% higher than among non-Hispanic whites. Type II diabetes was also targeted because of its unique status within the Medicare reimbursement regime and because of its high degree of correlation to other chronic conditions such as high blood pressure and heart disease. These other conditions represent considerable future market potential that will allow MEDirect to efficiently scale its model by leveraging its existing client base and infrastructure. The current Hispanic market for MEDirect's products is conservatively estimated at approximately $650MM in the continental United States. The size of the opportunity is understated by such figures as an estimated 925,000 of the over 3.1 million Hispanics in the United States over 65 eligible to receive Medicare benefits are currently collecting these benefits with an estimate that over 1.4 million of those Medicare-eligible Hispanics have diabetes (implying a potential continental U.S. market for MEDirect products of approximately $1 billion) About Datascension, Inc.: Datascension International, Inc. (OTC:DSEN) a wholly owned subsidiary of Datascension, Inc. a premier data solutions company and business process outsourcing provider with operations in California, Costa Rica and the Dominican Republic, embodies a unique expertise in the collection, storage and processing of marketing data. Employing hundreds of bilingual professionals, the company is rapidly becoming one of the largest Spanish-speaking call centers. The company's commitment to customer service, quality and on-time project management has fostered its world-class reputation among major market research firms and corporate market research departments. Datascension International's management team boasts over 30 years of successful experience in developing and implementing client solutions. It has an extensive list of satisfied customers (including the hospitality, entertainment, and automotive sectors) with emphasis and commitment to absolute customer service, quality assurance and on-time project management. Datascension International's main facility located in Brea, California, is the centralized location for the majority of its services. Datascension International, which already employs hundreds of bilingual Spanish-English speaking callers, is rapidly becoming one of the largest Spanish-speaking phone centers. Forward Looking Statements: Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. The Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; the Company will appropriately inform the public.