Negotiating Ad Deals With Sky Will Get Harder, Says Publicis Chairman -The Drum
01 Marzo 2018 - 4:29AM
Noticias Dow Jones
--Negotiating deals with Sky will become more difficult as the
bidding war for the European broadcaster intensifies, said Publicis
Chairman Maurice Levy, according to marketing and media news
website The Drum.
--On Tuesday, U.S. cable company Comcast presented a $31 billion
bid for Sky, which was a surprise, reports The Drum, given than
21st Century Fox had agreed to pay $25.8 billion for the 61% stake
in Sky it doesn't already own.
--"The Murdoch family" will be the only beneficiaries regardless
of the outcome, Mr. Levy said Wednesday at Mobile World Congress in
Barcelona, and advertisers should prepare for tough negotiations,
reports The Drum.
--Mr. Levy also said "whoever acquires Sky, at the end of the
day, it will not be an independent [company]," and "the player will
be bigger, the stake will be bigger and the ability to negotiate
will be harder," The Drum reports.
Full story: http://bit.ly/2FIqEbm
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(END) Dow Jones Newswires
March 01, 2018 05:14 ET (10:14 GMT)
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