Bruuns Bazaar extends its use of Geac collaboration software
06 Diciembre 2005 - 6:00AM
PR Newswire (US)
Leading fashion retailer handles launch of 1000 new products a year
with Geac PLM software STUDLEY, UK., Dec. 6 /PRNewswire-FirstCall/
-- Bruuns Bazaar http://www.bruunsbazaar.com/, the Copenhagen-based
high fashion retailer, has extended its investment in collaborative
product development software from Geac(R) (TSX: GAC, NASDAQ: GEAC).
The software from RunTime, Geac's specialist division serving the
apparel and footwear industry, will now been extended to be used by
designers and product developers at its head office in Copenhagen.
The product lifecycle management (PLM) software is now the
cornerstone to its ability to launch 1000 new products a year.
Bruuns Bazaar's products include high fashion clothing, casual
jeanswear, shoes and accessories - including eyewear and
fashionable mobile phone accessories. It has 15 stores throughout
Western Europe, including outlets within leading retailers like
Selfridges. The retailer has been using Geac software to handle
product development since 1999. Tight integration between its PLM
system and its enterprise resource planning (ERP) software from
Navision (now part of Microsoft) means there is no need to re-do
manual work. This enables the company to spend half of its time
developing new products and the other half selling - ensuring the
company is ultimately effective. One of the essential elements of
the PLM system is QuestPDM. This is used by designers to facilitate
a whole, structured collaboration process to ensure that nothing is
missed and that products are planned on time. It helps designers
and product developers to work in a very structured way, allowing
them to focus on being "creative in making garments, rather than
making systems", according to Teis Bruun, one of the founders and
current CEO of Bruuns Bazaar. He said: "The templates within the
Quest system can save vast amounts of time. When you consider a
third of our products are based on previous designs, such as men's
shirts, you don't need to start from scratch every time. When
you're launching 1000 brand new products every year you need
ultimate efficiency whilst getting the designs absolutely right.
After all, a retailer is only as good as its last collection.
Therefore the effectiveness of our product development process is
absolutely crucial." Efficiency savings are possible as the library
functionality within Geac's system enables designers to save
complete drawings, materials, designs, prints and other design
properties in a transparent way. Designs are converted into PDF
format and sent by e-mail, for example, to Bruuns Bazaar's
production facilities in Asia, India, West and Eastern Europe. Once
complete they are handled by its new distribution centre in
Glostrup, Denmark. Teis Bruun, said: "We knew we had to have a
solid system in house and I am very pleased that the choice we made
back in 1999 was the right one. Geac had the best system back then
and it has continuously kept the momentum in the development of
this system. By extending the system to provide complete PLM
functionality we can embrace our global design and product
development community. This has ensured that we can continue to
expand our business without worrying about our backend systems."
Steen Waever Poulsen, international sales & business
development manager for Geac's RunTime business, concluded: "In
order to manage collections successfully retailers need to keep
totally focused on their design work, order fulfillment and
logistics operations, without worrying about the supporting
technology. Launching 1000 successful new products every year is a
colossal task, and we're delighted that our systems support Bruuns
Bazaar in this vital quest." About Geac Geac (TSX: GAC, NASDAQ:
GEAC) is a global enterprise software company that provides
best-in-class technology products and services to help
organizations do more with less in an increasingly competitive
environment, amidst growing regulatory pressure, and in response to
other business issues confronting the CFO. Geac RunTime, which has
hundreds of customers in the fashion and apparel industry, develops
and sells software for the design and pre-production phases of the
manufacturing process, product data management, customer
relationship management and sales force automation
http://www.runtime.geac.com/ Corporate information is available at
http://www.geac.com/ or through e- mail at . This press release may
contain forward-looking statements of Geac's intentions, beliefs,
expectations and predictions for the future. These forward-looking
statements often include use of the future tense with words such as
"will," "may," "intends," "anticipates," "expects" and similar
conditional or forward-looking words and phrases. These
forward-looking statements are neither promises nor guarantees.
They are only predictions that are subject to risks and
uncertainties, and they may differ materially from actual future
events or results. Geac undertakes no obligation to update or
revise the information contained herein. Important factors that
could cause a material difference between these forward-looking
statements and actual events include, among other things: our
ability to increase revenues from new license sales, cross-sell
into our existing customer base and reduce customer attrition;
whether we can identify and acquire synergistic businesses and, if
so, whether we can successfully integrate them into our existing
operations; whether we are able to deliver products and services
within required time frames and budgets to meet increasingly
competitive customer demands and performance guaranties; risks
inherent in fluctuating international currency exchange rates in
light of our global operations and the unpredictable effect of
geopolitical world and local events; whether we are successful in
our continued efforts to manage expenses effectively and maintain
profitability; our ability to achieve revenue from products and
services that are under development; the uncertain effect of the
competitive environment in which we operate and resulting pricing
pressures; and whether the anticipated effects and results of our
new product offerings and successful product implementation will be
realized. These and other potential risks and uncertainties that
relate to Geac's business and operations are summarized in more
detail from time to time in our filings with the United States
Securities and Exchange Commission and with the Canadian Securities
Administrators. Please refer to Geac's most recent quarterly
reports available through the website maintained by the SEC at
http://www.sec.gov/ and through the website maintained by the
Canadian Securities Administrators and the Canadian Depository for
Securities Limited at http://www.sedar.com/ for more information on
risk factors that could cause actual results to differ. Geac is a
registered trademark of Geac Computer Corporation Limited. All
other marks are trademarks of their respective owners. DATASOURCE:
Geac Computer Corporation Limited CONTACT: Media Contacts: Nina
Wainwright, Citigate Dewe Rogerson, +44 (0)1604 232223, ; Richard
Moore, Geac, +44 (0) 1527 496189, ; Investor Contact: Alys Scott,
Geac, (781) 672-5980
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