Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer
23 Abril 2024 - 3:00AM
Business Wire
Veritonic, the industry’s comprehensive audio research and
analytics platform, announced today an integration with SaaS mobile
marketing analytics and attribution platform, AppsFlyer. This
integration empowers Veritonic's audio attribution solution with
seamless access to real-time data on in-app conversion actions
across mobile devices, encompassing installs, purchases,
subscriptions, and more. By harnessing this integration, Veritonic
propels its capacity to deliver unparalleled cross-channel audio
campaign performance insights to its global clientele, thereby
enhancing the holistic understanding of audio campaign efficacy and
maximizing return.
"We are pleased to unveil our integration with AppsFlyer, a
pivotal step in our mission to offer unparalleled insights into
audio campaign performance," said Scott Simonelli, Founder and CEO
of Veritonic. "This collaboration signifies our commitment to
delivering cutting-edge solutions that empower our clients with
comprehensive data insights. With automated access to crucial
in-app conversion metrics, we're enhancing our ability to provide
holistic, cross-channel performance analytics, enabling our clients
worldwide to optimize their audio campaigns with unprecedented
precision and efficacy."
Veritonic’s Attribution solution enables users to glean
actionable insights from top-of-the-funnel branding initiatives
through bottom-of-the-funnel conversions & transactions.
Through an intuitive and interactive dashboard, brands can
determine which publisher and specific ads had the highest impact
and use that data to optimize ad performance.
If you are interested in learning more about Veritonic’s Audio
Attribution solution or to get started, visit www.veritonic.com or
contact sales@veritonic.com.
About Veritonic
World-renowned brands, agencies, publishers, and platforms rely
on Veritonic’s comprehensive audio research and analytics platform
to research, test, and measure the ROI of their audio assets and
campaigns pre-market, in-market, and post-campaign. The resulting
insight enables clients to gain confidence in their audio
investment, mitigate risk through optimization, and increase their
return as they engage consumers with compelling audio experiences.
For more information, visit https://www.veritonic.com.
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For more information, press only:
Veritonic Kristin Charron VP, Marketing
kcharron@veritonic.com