Recurly Strengthens C-Suite; Appoints Lina Tonk as Chief Marketing Officer
23 Abril 2024 - 7:12AM
Business Wire
Accomplished Software Commercial Leader Joins
Executive Leadership to Accelerate Growth
Recurly, a leading subscription management and billing platform,
is proud to announce the appointment of Lina Tonk as Chief
Marketing Officer (CMO) to its executive leadership team. Tonk
brings two decades of experience in high-growth software companies
and an impressive track record of marketing leadership.
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Recurly, a leading subscription
management and billing platform, is proud to announce the
appointment of Lina Tonk as Chief Marketing Officer to its
executive leadership team. (Photo: Business Wire)
As the CMO at Recurly, Tonk leverages a wealth of experience
building customer- and partner-centric teams, amplifying brand
exposure, and delivering growth at scale. At a time when Recurly is
leading the transformation of the customer subscription
industry—from digital media and entertainment to consumer goods and
software—Tonk’s appointment accelerates the company into its next
phase of growth.
“We’re thrilled to welcome Lina to the Recurly team,” said Joe
Rohrlich, CEO at Recurly. “Her purpose and passion for nurturing
growth with a people-first mentality make her a perfect addition to
the team. With Lina’s leadership, I am certain we will reach our
next stage of growth, keeping our customers and subscriber
experience top of mind. We have a terrific platform built for scale
and a growing market need for our leadership. It is an exciting
time at Recurly.”
In her role, Tonk will lead a high-growth marketing
organization, driving the company’s go-to-market strategy, demand
generation, product marketing, brand expansion, and advocacy. She
will actively contribute to its global market expansion and
platform offerings, anticipating and integrating future business
needs.
“From the moment I met with Recurly, I knew there was something
extraordinary about the company,” said Tonk. “The innovation
Recurly is bringing to the subscription industry—including the
recent benchmark intelligence—is unmatched and it’s a privilege to
join forces with this team. I’m excited to amplify the brand and be
instrumental in transforming experiences for our customers and
their subscribers. Recurly not only grows subscription businesses,
but also creates impactful connections between companies and their
subscribers. I'm eager to contribute to the company’s mission to
grow customer recurring revenue faster, smarter and stronger.”
Tonk’s visionary approach to organizational change and
commercial growth has established her as a transformative leader in
the software industry. Most recently, Tonk has excelled as Chief
Experience Officer and Chief Marketing Officer at isolved, a leader
in the human capital management industry and, like Recurly, is part
of the Accel-KKR portfolio of companies.
Recurly has seen significant momentum over the past year in
driving subscription business growth, most recently with the launch
of its new platform dashboards with built-in benchmarks this month.
Now, all Recurly customers can directly compare their key
performance metrics against their industry peers within the
platform, offering a clear view of where they stand in the
competitive subscription landscape. Benchmark metrics include
acquisition rate, churn rate (voluntary and involuntary), renewal
invoice paid rate, renewal invoice decline rate, and dunning
recovery rate. To learn more about Recurly’s built-in benchmarks,
click here.
About Recurly
Thousands of innovative companies across digital media,
streaming, publishing, SaaS, education, consumer goods, and
professional services industries rely on Recurly to unlock
transformational growth using subscriptions. Recurly’s all-in-one,
integrated platform removes the complexities of automating
subscription billing at scale by enabling teams to manage and
optimize their subscriber lifecycles with ease. Category-defining
companies including Sling, Twitch, BarkBox, FabFitFun, Paramount,
Lucid, and Sprout Social have chosen Recurly to manage billions of
dollars in recurring revenues, future-proof their recurring billing
and revenue management, and recover billions of dollars in lost
revenue due to churn. Founded in 2009, Recurly is based in San
Francisco, with offices in Boulder and London. For more
information, visit https://recurly.com.
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Breanne Ngo bngo@ideagrove.com