Premium Canned Cocktail Brand Announces New
Fruit-Forward Flavors and Availability in 48 States for Summer as
Sales Continue to Skyrocket
PHILADELPHIA, April 24,
2024 /PRNewswire/ -- Surfside, the spirits-based iced
tea and lemonade ready-to-drink category leader, proudly announces
national expansion and the launch of five new flavors just in time
for summer: Raspberry Lemonade, Strawberry Lemonade, Black Cherry
Lemonade, Raspberry Iced Tea and Green Tea. These fruit-forward
flavor innovations along with a new Lemonade Variety 8-Pack are a
highly anticipated next step for the independently-owned brand to
further fuel its meteoric rise in popularity.
Founded by Philadelphia natives
and brothers Matt and Bryan Quigley,
and Clement and Zach Pappas,
Surfside achieved 1.3 million cases sold in 2023, growing +563%
versus a year ago. Remarkably, the brand achieved that volume
despite only being distributed in seven states at the beginning of
2023. Surfside was also the highest velocity selling spirits-based
RTD per retail outlet in 2023,* averaging at about 2.5 cases sold
per minute.
Over the course of 2023 and 2024, Surfside has expanded
distribution nationwide to 48 states. With the national expansion,
Surfside is also reimagining the baseball experience as the
official RTD Vodka Iced Tea and Vodka Lemonade of Minor League
Baseball. This partnership is a natural evolution since becoming
the #1 selling spirits-brand at Citizens Bank Park in 2023 with the
Philadelphia Phillies.** Additional MLB partnerships kick off this
season with the Atlanta Braves, Baltimore Orioles, Cleveland
Guardians and the Pittsburgh Pirates.
"This is an incredibly exciting time for us as our mission from
day one has been to build Surfside into a true national brand,"
said Surfside CEO Clement Pappas.
"The addition of the three new lemonade flavors, two new iced teas
and the Lemonade Variety 8-pack were highly requested by our fans
and is our way of showing love and appreciation for those who have
helped us get here. We look forward to taking Surfside across the
country and introducing to more new fans this upcoming summer
season."
In addition to the new flavors, the Surfside portfolio includes
the classic Iced Tea, Peach Tea, Half and Half and Lemonade.
Surfside is made with premium vodka, real tea, and has only 100
calories, 2g of sugar and 0 bubbles. "We take enormous pride in
crafting the best-tasting ready-to-drink products in the industry.
All of our Surfside Iced Tea and Lemonade flavors have been
developed in-house with our team, from the formulation to the
branding and packaging," adds Surfside President Matt Quigley. "Everything fun about the summer
is even better with a Surfside in hand."
The new flavors joining the existing portfolio include the
following varieties:
- Surfside Raspberry Lemonade + Vodka (4.5% ABV): A
quintessentially summer combination of natural raspberry flavors
and lemonade.
- Surfside Strawberry Lemonade + Vodka (4.5% ABV): A
summer staple for enjoyment at any time, Strawberry Lemonade +
Vodka brings the good vibes.
- Surfside Black Cherry Lemonade + Vodka (4.5% ABV):
Natural black cherry flavor and Lemonade, the Surfside way.
- Surfside Raspberry Tea + Vodka (4.5% ABV): A
fruit-forward flavor of the Iced Tea + Vodka that put Surfside on
the map.
- Surfside Green Tea + Vodka (4.5% ABV): Made with premium
vodka and real green tea with notes of honey and ginseng, this
summer sipper will keep you cool all season.
Fans existing and new can continue to enjoy the original
portfolio varieties:
- Surfside Iced Tea + Vodka (4.5% ABV): Crafted with
premium vodka and real black tea, for high-quality taste and
enjoyment.
- Surfside Peach Iced Tea + Vodka (4.5% ABV): The first
flavored tea from the brand giving the same taste we know and love
with a big ol' punch of peach.
- Surfside Half & Half + Vodka (4.5% ABV): A
refreshing twist on the classic, half iced tea and half
lemonade.
- Surfside Lemonade + Vodka (4.5% ABV): A delicious summer
staple made with natural lemon flavors and premium vodka.
The complete Surfside portfolio is available direct-to-consumer
in Pennsylvania and in-stores
across the United States. Surfside
is line priced with an SRP $9.99 for
a 4-pack of cans and an SRP of $19.99
for the Variety 8-pack (available in Starter Pack and Lemonade
Pack). With Surfside's national expansion also comes a new website
and Instagram handle: visit www.drinksurfside.com for more
information and follow along on Instagram @drinksurfside.
*Source: Circana MULO+C L26W ending 11.12.23
**Source: Aramark data, 2023
About Surfside
Surfside is a line of
premium iced tea + vodka and lemonade + vodka canned cocktails
recognized for its delicious full flavor taste and sunset stripes
on the can for good vibes ahead. Founded by two sets of
Philadephia-native brothers, Matt and Bryan
Quigley and Clement and Zach
Pappas, this group of entrepreneurs is also the brains
behind the award-winning, independently owned Stateside Vodka
(Beverage Testing Institute Gold Medal 2024). Since launching in
2022, Surfside grew from a beloved Philly cocktail to a
ready-to-drink brand achieving triple-digit growth within two
years, rocketing the category forward nationwide. It has received
beverage industry recognition as a 2023 "Hot Brand" in Shanken's
IMPACT Magazine and a 2022 "Rising Star Award '' in
Brewbound.
At 4.5% ABV, Surfside is made with premium vodka and real tea
with just 2g of sugar, 100 calories and 0 bubbles. Varieties of
this "Sunshine in a Can" include Iced Tea + Vodka, Peach Tea +
Vodka, Half & Half + Vodka and Lemonade + Vodka. In Summer
2024, the brand will expand to include Raspberry Tea + Vodka,
Raspberry Lemonade + Vodka, Strawberry Lemonade + Vodka, Black
Cherry Lemonade + Vodka and Green Tea + Vodka. Available in 4-packs
(SRP: $10.99) and an 8-can variety
pack (SRP: $19.99), Surfside is
perfect for a boat day, concert, baseball game or a relaxing day on
the beach. To learn more, visit www.drinksurfside.com and follow
along on Instagram @drinksurfside.
PR Contact: KLG Public Relations | surfside@klgpr.com
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SOURCE Surfside