Arbor Day Foundation’s ‘Canopy Report’ Examines How America Sees Trees
24 Abril 2024 - 2:29PM
Business Wire
The national survey explores the multi-faceted
impact of trees from mental wellness to climate concerns
‘The Canopy Report,’ a new consumer report from the Arbor Day
Foundation, takes a deep dive into how America sees trees.
The findings examine Americans’ interactions with green space,
their perceptions of the health and environmental benefits of
trees, and their feelings about climate change.
“In many ways, the Canopy Report is a resounding affirmation of
the power of trees and their critical function in our everyday
lives,” said Dan Lambe, chief executive of the Arbor Day
Foundation. “Americans understand the value trees planted in the
right places for the right reasons can have on our own health, the
health of our communities, and the role they play as a solution to
some of the biggest issues facing the planet today, like climate
change.”
The Arbor Day Foundation is the largest membership nonprofit in
the world dedicated to planting trees. It helped to plant and
distribute around 50 million trees last year alone in communities
and forests around the world.
The Canopy Report was developed in collaboration with The Harris
Poll, a nationally-recognized consumer research firm. The report’s
release comes just days before the Arbor Day national holiday. The
tree planter’s holiday is recognized annually on the last Friday in
April.
The full report is available at arborday.org/CanopyReport, but
some of the noteworthy findings include the following:
People are happier around trees, yet many crave more time and
access nature.
The report indicated Americans overwhelmingly understand trees
make people healthier. Eighty-eight percent of people regularly
engage in activities around trees and green spaces. Those who
engage with trees and green spaces on a daily basis are happier and
score higher in their mental and physical health scores than those
spending time in nature less often, according to the report. And
yet, Americans want more access. Seventy-seven percent of people
said they wished their neighborhood had more trees and green spaces
while more than half of Americans say they need to drive to their
nearest green space.
Many Americans have been personally impacted by climate
change and feelings of 'climate dread’ is prevalent.
According to the results, almost two-thirds of people say
they’ve personally felt the effects of climate change and more than
half report experiencing feelings of ‘climate dread.’
Most Americans understand the positive impact trees have in
addressing climate change.
An overwhelming majority of Americans, according to the Canopy
Report, acknowledge that trees can be a solution to some of these
problems. The findings reveal that 90% of people understand trees
are key to helping address climate change. Additionally, 9 in 10
people agree that “trees are not a nice-to-have, they’re a
necessity” as a tool to address climate change. It’s no surprise,
then, that Americans say addressing deforestation is one of the
most called-upon climate-related challenges Americans can fix if
people work together.
For more information about the Arbor Day Foundation, visit
arborday.org. The full Canopy Report can be viewed at
arborday.org/CanopyReport.
Survey Method:
This survey was conducted online within the United States by The
Harris Poll on behalf of Arbor Day Foundation from March 8 to March
14, 2024 among 2,006 U.S. adults ages 18 and older. The sampling
precision of Harris online polls is measured by using a Bayesian
credible interval. For this study, the sample data is accurate to
within +/- 3.0 percentage points using a 95% confidence level. For
complete survey methodology, including weighting variables and
subgroup sample sizes, please contact jputney@arborday.org.
About the Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation is the largest
nonprofit membership organization dedicated to planting trees.
Together with our partners, we have helped plant more than 500
million trees in neighborhoods, communities, cities and forests
throughout the world. Our vision is to lead toward a world where
trees are used to solve issues critical to survival. Through our
members, partners and programs, the Arbor Day Foundation inspires
people across the globe to plant, nurture and celebrate trees. More
information is available at arborday.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20240424862315/en/
Jasmine Putney Arbor Day Foundation 402-216-9307
jputney@arborday.org