TelevisaUnivision and Shopsense AI Announce Exclusive Spanish-Language Partnership for New Retail Media Experience on Linear and Streaming Platforms
25 Abril 2024 - 9:00AM
Business Wire
The partnership, providing viewers with shoppable experiences
across programming, kicks off on April 25 with four curated
collections for the Latin American Music Awards
TelevisaUnivision, the world’s leading Spanish-language media
and content company, and Shopsense AI have announced a new
partnership, bringing a new retail media experience to
Spanish-speaking audiences across linear and streaming platforms.
As the exclusive Spanish-language media partner, TelevisaUnivision
will bring Shopsense AI’s retail media platform into key events and
programming across music, sports, entertainment and more, starting
with the Latin American Music Awards on Thursday, April 25, airing
live on Univision, UNIMÁS, Galavision and ViX.
With some of Latin music’s biggest stars set to appear at the
Latin American Music Awards this week, TelevisaUnivision will
collaborate with Shopsense to connect viewers with curated
collections featuring items inspired by the hosts and talent
featured throughout the night. The experience begins with the Latin
American Music Awards pre-show – Noche de Famosos – starting at 7
p.m. ET, with host and beauty icon Alejandra Espinoza giving
viewers a sneak peek into the platform.
“We’re excited to partner with Shopsense AI as its exclusive
Spanish-language media partner, enhancing the overall viewing
experience for our audience and providing an engaging opportunity
for them to connect through big moments in music, sports and more,”
said Donna Speciale, President of U.S. Advertising Sales and
Marketing at TelevisaUnivision. “This capability provides a
seamless integration into our content, allowing our partners to tap
into retail media markets that extend the reach of brands, and
offer more touchpoints to engage with consumers.”
Shopsense’s patent-pending technology makes on-screen content
seamlessly shoppable across TelevisaUnivision’s linear and
streaming platforms, using QR codes and dedicated URLs to direct
viewers to a show-specific digital store. Shopsense makes it easy
for TelevisaUnivision’s audience to find and purchase relevant
products across a number of events, tapping into how viewers
engage, starting with the Latin American Music Awards this week.
Recent Shopsense audience research shows that nearly 9 out of 10
consumers use their mobile device to browse shoppable TV
content.
TelevisaUnivision and Shopsense will launch four curated
collections tailored to distinct themes and interests,
including:
- “Get Ready with Me featuring Alejandra Espinoza”: Get inspired
by Alejandra Espinoza's looks at the Latin American Music
Awards;
- “Neon Vibes”: Bring the vibrant colors and sounds from the show
into the home with bold colors, playful fabrics, and eye-catching
patterns as seen on the awards show;
- “Regional Urbano”: This collection will capture the impact of
regional Mexican and urban music, with influences from urban,
reggaeton, pop and other genres;
- “Looks For Less”: Dress like your favorite artist without
breaking the bank.
“TelevisaUnivision is uniquely positioned to blend entertainment
and shoppability across their linear and streaming content,” said
Glenn Fishback, CEO and Co-founder of Shopsense AI.
“TelevisaUnivision’s deep cultural understanding of their audience
and connection to U.S. Hispanics provides an incredible foundation
for Shopsense AI's powerful retail media platform to deliver strong
sponsorships results for brand partners.”
This year’s Latin American Music Awards lineup includes Marc
Anthony, Farruko, Peso Pluma, Carin León, AB Quintanilla, Arcangel,
country artist Jennifer Nettles, and Ky-Mani Marley, son of legend
Bob Marley. Becky G and Thalia will also perform in addition to
co-hosting.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media
company. Powered by the largest library of owned Spanish-language
content and a prolific production capability, TelevisaUnivision is
the top producer of original content in Spanish across news, sports
and entertainment verticals. This original content powers all of
TelevisaUnivision’s platforms, which include market-leading
broadcast networks Univision, Las Estrellas, Canal 5 and UniMás,
and a portfolio of 38 cable networks, which include TUDN,
Galavisión, Distrito Comedia and TL Novelas. The company also
operates the leading Mexican movie studio, Videocine, and owns and
operates the largest Spanish-language audio platform in the U.S.
across 35 terrestrial stations and the Uforia digital platform.
TelevisaUnivision is also the owner of ViX, the largest
Spanish-language streaming platform in the world. For more
information, please visit televisaunivision.com.
About Shopsense AI
Shopsense AI unlocks new revenues for media companies, like
linear and streaming TV platforms, by making their original content
instantly shoppable within their own e-commerce sites and mobile
apps. The patent-pending, enterprise SaaS solution allows consumers
to easily find and buy AI-curated collections of clothing, home
goods, sports gear and other products inspired by what they see on
their favorite shows, movies, sports events, and livestream
broadcasts. Offering a low-lift, no-SDK integration, the Shopsense
platform allows publishers to quickly activate second-screen
shopping experiences that keep viewers inside their content and
commerce ecosystem, driving revenue, engagement, and loyalty. Visit
Shopsense.ai to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20240424957708/en/
For TelevisaUnivision: Alyssa Bernstein, Senior Vice President
of Corporate Communications Abernstein@televisaunivision.com
Anna Negron, Director of Corporate Communications
Anegron@televisaunivision.com
For Shopsense AI: Michael McMullan Berns Communications Group
mmcmullan@bcg-pr.com