Higher Logic Vanilla Announces Integration with SlapFive to Drive Revenue Growth Through Community-Driven Customer Advocacy
25 Abril 2024 - 9:05AM
Business Wire
B2B and B2C companies can now engage customers in advocacy
activities directly within their online community.
Higher Logic, the industry-leading community engagement company,
announced a new integration within its Higher Logic Vanilla
platform with SlapFive, the leading customer marketing and advocacy
platform.
Higher Logic Vanilla customers can now use this integration to
easily engage their community members in advocacy activities, such
as referring new clients, sharing video testimonials, giving
product feedback, and more, directly within their online
communities. Designed to connect these actions to tangible revenue
growth, the integration leverages SlapFive’s reporting capabilities
to demonstrate the financial value of community-driven
advocacy.
"With our new SlapFive integration, Higher Logic Vanilla
customers can now unlock an entirely new level of engagement and
advocacy among their community members," said Rob Wenger, CEO,
Higher Logic. "We can’t wait to see the creative ways our customers
will use this to contribute to their organization’s bottom line and
turn engaged members into influential brand champions."
SlapFive's platform provides a suite of pre-built, automated
advocacy programs tailored to various interests and engagement
levels within a member base. These programs integrate seamlessly
into Higher Logic Vanilla communities through customizable widgets,
ensuring a cohesive experience that aligns with each brand's unique
identity.
"At a time when customer voices carry more weight than ever, our
integration with Higher Logic Vanilla marks a big moment for
customer-led growth," said Jeff Ernst, SlapFive, founder and CEO.
"By bringing advocacy opportunities directly to where customers are
most active, we're setting a new standard for how businesses can
tap into the power of online communities."
Key use cases of the integration include the ability to:
- Automatically deliver personalized advocacy opportunities to
members based on their community engagement.
- Gather member feedback and success stories via automated
surveys that support video, audio, and text responses.
- Connect community advocacy efforts to financial outcomes with
analytics and revenue reporting.
- Automatically assign members badges, points, and rewards based
on their advocacy actions.
- Share advocacy actions and engagement scores across platforms
for a complete view of customer activity.
ABOUT HIGHER LOGIC
Higher Logic, the industry-leading engagement platform, delivers
powerful online communities and communication tools to engage
members and customers at every stage of their journey. Higher Logic
provides a robust engagement platform and strategic services with
over a decade of experience in building personalized and scalable
community engagement programs. We serve more than 3,000 customers,
representing over 350,000 online communities with greater than 200
million users in more than 40 countries worldwide. For more
information, visit higherlogic.com.
ABOUT SLAPFIVE
SlapFive is the only end-to-end Customer Marketing Software
platform for driving Customer-Led Growth. By combining Customer
Content, Customer Programs, Customer Campaigns, Customer Advocacy,
and Customer References into a single solution, SlapFive gives
companies complete visibility into all customer engagement
activities and their influence on revenue. Over 500 Customer
Marketing professionals rely on SlapFive to mobilize customers to
drive strategic growth initiatives that improve customer
acquisition, adoption, expansion, and retention.
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version on businesswire.com: https://www.businesswire.com/news/home/20240425247151/en/
Megan Langley, VP Marketing, Higher Logic Vanilla
mlangley@higherlogic.com