This limited-edition treat, made with
exclusive Cherry and Blue Raspberry flavors, joins HARIBO's iconic
Goldbears line-up just in time for National Gummi Bear Day on
April 27
ROSEMONT, Ill., April 26,
2024 /PRNewswire/ -- HARIBO, America's #1 gummi brand
and creator of the original gummi bear, proudly announces the
launch of Red, White & Blue Goldbears, a limited three-flavor
edition that is perfect for enjoying all summer long! The new
patriotic edition is made up of three fan-favorite flavors: Cherry,
Pineapple and Blue Raspberry. Cherry and Blue Raspberry are special
flavors to this new edition; previously Blue Raspberry was released
to celebrate 100 Years of Goldbears, and Cherry was released
earlier this year in single-flavor bags to celebrate the brand's
#HOWiHARIBO fan art contest. Now they're both back in one new
limited-edition treat!
Whether fans are treating themselves to the new Red, White &
Blue Goldbears for National Gummi Bear Day on April 27, or stocking up for their first backyard
BBQ of the season, these new limited-edition Goldbears will have
everyone seeing fireworks!
"We know our consumers love sharing HARIBO gummies with family
and friends year-round, and we wanted to create an exciting
limited-edition that would be the perfect treat to celebrate this
summer," said Terry Do, Brand Manager at HARIBO. "We always look
for ways to surprise and delight our fans, and our Red, White and
Blue Goldbears are a festive way to combine their favorite flavors
with fun moments to make the treat experience even sweeter."
HARIBO is thrilled to officially add Red, White and Blue
Goldbears to its extensive gummi assortment for a limited time this
summer, which includes classic favorites like Goldbears, Twin
Snakes, Starmix, Sour Goldbears and Happy Cherries. HARIBO has been
rolling out many new and innovative gummi treats for the U.S.
market in the last year, including new Unicorn-i-licious, HARIBO's
first unicorn-shaped gummi treat on the market, and Berry Clouds, a
triple-layered gummi with an irresistibly soft and fluffy chew,
which won Product of the Year in 2023.
Red, White & Blue Goldbears will be available in 4 ounce
bags and 9 ounce stand up bags. Consumers can purchase the
limited-edition treat at select retailers now and nationwide this
summer. For more information about HARIBO treats, follow along on
Instagram and Facebook or visit www.haribo.com.
ABOUT HARIBO
HARIBO is the world's leading manufacturer of gummi products,
most famous for our classic Goldbears. Globally, the business
employs nearly 7,000 Associates and operates 16 production sites in
11 countries. A family-owned business with a century-long heritage,
our founder, Hans Riegel, built
HARIBO on a foundation of quality and inspiring moments of
childlike happiness through our products. Established in 1920,
HARIBO is the acronym that comprises our founder's name and the
city in which the company was born (Bonn, Germany): HAns RIegel
BOnn. We pride ourselves on making playful gummies that are
meant to be shared so our inner-child can always experience joy
through sweet treats. HARIBO global headquarters is in Grafschaft,
Germany and its U.S. headquarters
operates out of Rosemont, Ill. For
more information, visit www.haribo.com.
Contact: Lauren
Triffler
Head of Corporate
Communications
Lauren.triffler@haribo.com
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SOURCE HARIBO