Pixalate’s Q1 2024 Top Grossing Roku Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Sling Among Top Grossing Apps
26 Abril 2024 - 2:04PM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024
Global Top Grossing Connected TV Apps Benchmark Report - Roku.The
report includes estimates on top grossing apps in open programmatic
advertising from March 2024 by global region including North
America, Europe, the Middle East and Africa (EMEA), Asia-Pacific
(APAC), and Latin America (LATAM). Pixalate also released Amazon
Fire TV, Apple TV, and Samsung Smart TV versions of the report.To
compile the research in this series, Pixalate’s data science team
analyzed over 1.8 billion open programmatic advertising impressions
across 6,000 CTV apps from March 2024.
Key Findings: Top
Grossing Roku CTV Apps
- Hulu generated an estimated $85M in open
programmatic ad revenue on traffic from North America in March
2024, 21x more than any other app
- Vix generated an estimated $1M in open
programmatic ad revenue on traffic from LATAM in March 2024, 12x
more than the No. 2 top grossing LATAM app
- Sling generated an estimated $4M in open
programmatic ad revenue on traffic from N. America in March 2024,
tying with Pluto TV for No. 2 in the region
Top Grossing Roku CTV Apps by Region in March
2024North America
- Hulu: $85M estimated open programmatic ad revenue
- Sling TV: $4M estimated open programmatic ad revenue
- Pluto TV: $4M estimated open programmatic ad revenue
EMEA
- A Seattle Church: $77K estimated open programmatic ad
revenue
- GB News: $18K estimated open programmatic ad revenue
- Getreel Fireplaces: $14K estimated open programmatic ad
revenue
APAC
- YuppTV - Live, CatchUp, Movies: $34K estimated open
programmatic ad revenue
- Vevo: Music Videos and Live Channels: $2K estimated open
programmatic ad revenue
- Roblox Tips and Tricks: < $2K estimated open programmatic ad
revenue
LATAM
- ViX: Cine, TV, Deportes Gratis: $1M estimated open programmatic
ad revenue
- Viki: $78K estimated open programmatic ad revenue
- Crunchyroll: $64K estimated open programmatic ad revenue
Download a complimentary copy of each report
today:
- Top Grossing Apps on Samsung Smart TV
- Top Grossing Apps on Amazon Fire TV
- Top Grossing Apps on Apple TV
- Top Grossing Apps on Roku
About PixalatePixalate is a global
market-leading ad fraud protection, privacy, and compliance
analytics platform. Pixalate works 24/7 to guard your reputation
and grow your media value by offering the only system of
coordinated solutions across display, app, video, and CTV for the
detection and elimination of ad fraud. Pixalate is an
MRC-accredited service for the detection and filtration of
sophisticated invalid traffic (SIVT) across desktop and mobile web,
mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Top Grossing CTV Apps
(the “Report”), reflect Pixalate's opinions with respect to factors
that Pixalate believes can be useful to the digital media industry.
Pixalate's opinions are just that, opinions, which means that they
are neither facts nor guarantees. Pixalate is sharing this data not
to impugn the standing or reputation of any entity, person or app,
but, instead, to report findings and trends pertaining to
programmatic advertising activity across CTV in the time period
studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com