WHOOP Announces Global Partnership with Cristiano Ronaldo
13 Mayo 2024 - 5:00AM
Business Wire
Collaboration Marks One of Ronaldo’s Most
Significant Investments to Date
WHOOP, the human performance company, today announced Cristiano
Ronaldo, the legendary football icon, as an official global
ambassador and investor. This represents one of Ronaldo's most
significant investments to date. Ronaldo joins the company’s
growing roster of global ambassador investors, including Patrick
Mahomes, Michael Phelps, Eli Manning, Rory McIlroy, and more.
Announced earlier this morning on Instagram Live, this partnership
signifies the company’s global growth trajectory and commitment to
revolutionizing the world of human performance.
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WHOOP announces global partnership with
Cristiano Ronaldo. (Photo: Business Wire)
The partnership between WHOOP and Ronaldo is an obvious one.
Ronaldo’s success has been built on an obsession to perform at the
highest levels. First to training, last to leave - former teammates
speak of his dedication to self improvement having been the driving
force behind his success. Cristiano is still performing at a very
high level. He was the highest scorer in the World in 2023, is
currently the top scorer in the Saudi Pro League, and is preparing
for the Euros this summer. Ronaldo and WHOOP will partner on
product development and leverage data-driven insights to help
deliver the best health and fitness coaching for athletes and
humanity broadly.
“Cristiano has been a WHOOP member for a number of years, and
we’re proud to strengthen our relationship further through this
partnership,” said Will Ahmed, WHOOP Founder and CEO. “Cristiano’s
relentless pursuit of improvement and perfection mirrors our
mission. We are looking forward to collaborating with him to share
unprecedented insights into his training and recovery methods.
Together, we'll unveil exciting product collaborations to enhance
the WHOOP experience for our members.”
Cristiano Ronaldo, one of the greatest players in the history of
football, has achieved unparalleled success across various
prestigious football leagues worldwide, including the Premier
League (Manchester United 2003-09; 2021-23), LaLiga (Real Madrid
2009-18), Serie A (Juventus 2018-22), and most recently, the Saudi
Pro League (Al Nassr 2022-Present). As the leading scorer in the
history of top-level association football globally, with 891 goals
and counting, Ronaldo has won seven league titles and five UEFA
Champions Leagues and is a five-time winner of the Ballon d'Or.
Ronaldo has also represented his home country of Portugal in
international competition with the senior team since 2003,
appearing in 206 matches to date and scoring 128 goals. His
contributions have led Portugal to victory in the UEFA European
Championship in 2016 and the UEFA Nations League title in 2019.
“WHOOP has had a transformative impact on my life both on and
off the pitch, and I’m honored to join the team as an investor,”
said Cristiano Ronaldo. “I wear WHOOP while training, sleeping, and
recovering. It’s been one of the most important tools helping me
elevate my game and monitor my health. I look forward to working
with WHOOP to continue to raise the bar on WHOOP features and
coaching.”
The partnership and investment from Ronaldo coincide with the
announcement of WHOOP expanding its availability to Gulf
Cooperation Council regions - Saudi Arabia, Qatar, Kuwait, Bahrain
- in addition to Hong Kong, Israel, Korea, and Taiwan. Furthermore,
by the time of the announcement, WHOOP will have extended its
shipping services to India, Mexico, and Brazil, ensuring a seamless
experience for members across these markets.
For more information on WHOOP x Ronaldo, please visit
www.whoop.com/cr7.
ABOUT WHOOP
WHOOP, the human performance company, offers a wearable health
and fitness coach to help people achieve their goals. The WHOOP
membership provides best-in-class wearable technology, actionable
feedback, and recommendations across recovery, sleep, training, and
health. WHOOP serves professional athletes, Fortune 500 CEOs,
executives, fitness enthusiasts, military personnel, frontline
workers, and anyone looking to improve their performance. WHOOP
Unite is a comprehensive solution dedicated to supporting
organizations across a wide range of industries with coaching,
organizational insights, and health programs. Studies show WHOOP
can positively change behavior, increase sleep, and improve
physiological biomarkers. Founded in 2012, WHOOP is based in Boston
and has raised more than $400 million in venture capital. The
latest round of financing made WHOOP the world's most valuable
standalone wearables company. Visit WHOOP.com for more information
and connect with WHOOP on Instagram, Twitter, Facebook, LinkedIn,
and YouTube.
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