QINGDAO, China, June 12, 2024 /PRNewswire/ -- Haier, the number
one brand in the household appliances sector, has once again
distinguished itself as the only Internet of Things (IoT) ecosystem
brand on the Kantar BrandZ Most Valuable Global Brands 2024 list,
marking the sixth consecutive year it has achieved this accolade.
This achievement underscores Haier's enduring global leadership and
innovation in integrating technology with user-centric
solutions.
The announcement from Kantar highlights a significant trend
toward deeper integration of technology with branding, an
accelerated globalization of brands, along with a greater emphasis
on evaluating sustainability. The total value of the top 100 global
brands has surged by 20% year-on-year to $8.3 trillion, nearing the peak value recorded in
2022. Since its inception in 2006, the total brand value of these
leading global entities has grown by an impressive 474%, with entry
thresholds escalating from $4 billion
to $19 billion, a 354% increase.
Sustained Growth and Innovation Drive Haier's Success
Haier's consistent rise through the ranks, from its debut at
89th place in 2019 to 58th this year,
reflects the substantial growth in brand value facilitated by
pioneering IoT-driven ecosystems. In the fiscal year 2023, Haier
reported robust financial results with global revenues reaching
RMB371.8 billion ($52.3 billion) and profits totaling RMB26.7 billion ($3.76
billion). Zhou Yunjie, Chairman and CEO of Haier Group
attributes this performance to their ecosystem brand strategy which
acts as a stabilizer, driver, and accelerator for high-quality
corporate development.
"Haier has originated and is at the forefront of the ecosystem
brand-new paradigm, dedicated to breaking new ground in original
technology. By leveraging technological innovation to spur industry
innovation, it guides the direction of global industry growth,"
said Doreen Wang, Kantar China CEO
and Global Head of BrandZ, "Haier was the first to introduce an
intelligent interaction engine in the industry, enabling unlimited
possibilities for enhancing life with users and for industry
development with ecological partners, which has led to ongoing
enhancements in brand value and rankings."
Prioritizing Two Pillars Tracks to Boost High-quality
Development in the Sector
Haier leads the way in ecosystem branding on a global scale,
aiming to build lifelong customers by constantly interacting,
refining experiences, with users.
- The company's premium brand Casarte exemplifies how it
leads through high-end innovative offerings that have seen a
thirteen-fold increase over seven years, topping industry averages
across price points and market share growth metrics.
- Through the creation of COSMOPlat, an industrial internet
platform created by Haier Group, representing the initiative of
"big enterprises co-creating, smaller enterprises sharing", it has
developed ecosystems in 15 fields, such as chemicals, mold
production, and the automotive industry. It has now engaged with
more than 900,000 firms, assisted over 160,000 businesses, and has
formulated a holistic digital empowerment approach that spans from
businesses to industrial parks, to sectors, and ultimately to urban
areas.
- In the health sector, anchored in scientific creativity and
digital intelligence, strategically focuses on life sciences,
clinical medicine, and biotechnology. It provides avant-garde
solutions in these sectors while partnering with more than 60
international organizations to serve multiple countries abroad,
contributing to the development of an international public health
ecosystem.
By securing the position as the only global IoT ecosystem
brand on the Kantar BrandZ Most Valuable Global Brands 2024 list
for the sixth time in a row, Haier has shown not just its ability
to lead in the ecosystem brand paradigm; but also proven its
resilience and consistent growth, during its 40-year long journey
starting from 1984.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of
better life and digital transformation solutions. Based on the
purpose of "More Creation, More Possibilities", we've always been
user centered, adhered to original technology, and built a
landscape of two pillars, Smart Living and Industrial Internet. We
have built 10 R&D centers and 143 manufacturing centers around
the world. We are the world's only IoT ecosystem brand that has
been ranked in the Kantar BrandZ Top 100 Most Valuable Global
Brands for six consecutive years, and we have held the No.1
position in Euromonitor's Global Major Appliances Brand for 15
consecutive years.
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