Heritage Grocers Group Announces Return Of ‘Lotería Scratcher Sweepstakes,’ Now Expanded Across All Banner Companies
19 Junio 2024 - 6:00AM
Heritage Grocers Group (“Heritage” or “HGG”), one of the leading
Hispanic food retailers in the country, announced today the return
of its annual ‘Lotería Scratcher Sweepstakes’ program, now through
August 19. With the ‘Lotería Scratcher Sweepstakes’ program,
customers of all HGG banner stores – Cardenas Markets, El Rancho
Supermercado, Tony’s Fresh Market and Los Altos Ranch Market – can
play for a chance to win their share of a combined $1.5 million in
prizes.
Colloquially also known as “Mexican Bingo,”
Lotería is an iconic game and cultural symbol that celebrates rich
cultures and connects people of all ages – an effort that heavily
resonates with HGG’s mission. This year is Cardenas Markets’ fourth
year running the program, and the first year that ‘Lotería
Scratcher Sweepstakes’ is available at all 115 HGG banner company
stores.
“At Heritage, we pride ourselves on creating a
place where community thrives, where people can come together and
feed their families with affordable, fresh and authentic products
that are representative of their culture and identity,” said Adam
Salgado, Chief Marketing Officer of HGG. “In line with this effort,
we are thrilled to welcome back and expand our ‘Lotería Scratcher
Sweepstakes,’ program so all our dedicated customers have a chance
to win. Playing is easy, and it’s a very fun way for people to come
together, to connect with community and for us to give back to our
loyal customers.”
Through the purchase of participating products
indicated with green tags throughout the store, customers will
receive (1) ‘Lotería Scratcher Card’ with an instant win prize or a
code for a Free Digital Scratcher*.
‘Lotería Scratcher Sweepstakes’ official rules
and Digital Scratchers can be accessed by visiting respective
banner websites Cardenas Markets - Loteria, El Rancho - Loteria,
and Tony's Fresh Market - Loteria where participants can register
the unique code found on each scratcher for a chance to win prizes
such as gift cards, electronics or home electronic items.
Participants may even have the opportunity to play in a ‘Lotería
Scratcher Sweepstakes’ semi-final game for a chance to win free
Groceries for a Year, $10,000 or the grand prize of up to $50,000.
Sweepstakes participants have a 1 in 5 chance to
win great instant-win prizes for products that can be redeemed
during their next shopping trip.
For more information on each banner’s ‘Lotería Scratcher
Sweepstakes’ program, customers can also watch:
- Cardenas Markets Loteria Scratcher Sweepstakes
- El Rancho Loteria Scratcher Sweepstakes
- or Tony's Fresh Market Loteria Scratcher Sweepstakes.
About Heritage Grocers GroupHeritage Grocers
Group (HGG) is a leading specialty, ethnic food retailer that
offers an extensive assortment of both traditional and specialty
grocery items to the communities it serves. With a unique customer
experience focused on freshness, authenticity and affordability,
the HGG family of destination groceries incorporate freshly made
ethnic foods, differentiated floor formats presenting distinct
specialty categories and localized assortments that engage with
each community. Headquartered in Ontario, California, Heritage
Grocers Group operates in six states: California, Texas, Nevada,
Arizona, Kansas, and Illinois, with a total of 58 stores under the
Cardenas Markets banner, 29 stores under the El Rancho Supermercado
banner, 21 stores under the Tony’s Fresh Market banner, and 7
stores under the Los Altos Ranch Market banner. For more
information visit https://www.heritagegrocersgroup.com/.
*No purchase necessary; purchase does not increase your
odds of winning.
Contact Marisa Kutansky Senior
Communications DirectorTel: (909) 923-7426 ext. 1414Email:
mkutansky@heritagegrocers.com