Tether Celebrates 3rd Anniversary with Back-to-Back Industry Events in Partnership with StratCann
19 Junio 2024 - 6:00AM
Tether, a leading name in the Canadian cannabis industry, is
thrilled to announce its third-anniversary celebration, marking
this milestone with its biggest sampling event to date, in
collaboration with StratCann’s respected Growing Relationships
thought-leader event series. Set for Tuesday, August 20th, 2024, in
the epicentre of cannabis advocacy, Ottawa, ON, the events will
connect Licensed Producers, cannabis brands, retail
decision-makers, and Budtenders from across the province for a
day’s worth of B2B networking and education.
Tether’s Ottawa Sampling Event will run from 6:00 PM to 9:00 PM
at the Preston Event Centre. This extended 3-hour format is
designed to accommodate over 35 brands and 400 attendees,
anticipating more than 200 Budtenders and retailers eligible for
educational product sampling. Earlier in the day, StratCann’s
Growing Relationships event will take place from 9:00 AM to 3:00
PM, offering industry professionals the chance to engage in
high-level conversations and build relevant business relationships.
The dual events provide cannabis companies the opportunity to
connect, promote, and educate and provide Budtenders and retailers
with the necessary education and tools to succeed as frontlines of
the cannabis industry.
“StratCann is thrilled to once again partner with Tether as we
unite our unique industry events and help bring the community
together in Ontario,” says David Brown, StratCann’s Co-founder.
“What’s special is that these events are designed to benefit the
entire industry and facilitate important discussions. We’re excited
to create a full day for industry participants with a focus on the
region’s independent cannabis brands and businesses.” Following the
success of its sold-out 2023 Growing Relationships series,
StratCann will bring Ontario opportunities for conversation,
innovation, and collaboration with a tailored audience, including
its roundtable discussion component focused on current industry
issues affecting various stakeholders.
In just three years, Tether has partnered with over 80 brands
across Canada and evolved into a vibrant community of over 5,000
Budtenders. Tether’s deep understanding of the cannabis community
has allowed the organization to provide partnering brands with
impactful opportunities to engage Budtenders in key markets with
custom packages tailored to meet each business's unique needs.
Through insights and influence, Tether fosters meaningful
connections between brands and Budtenders through engagements such
as sampling events, retail store visits, direct mail campaigns,
virtual sessions, and custom B2B marketing solutions.
“Ottawa promises to be our most attended event to date, building
on the success of eight previous sold-out Tether events across
Canada. The collaboration between Tether and StratCann provides a
unique opportunity for daytime networking with Licensed Producers,
retail decision-makers, and ancillary services followed by Tether’s
popular Budtender and retailer sampling and networking in the
evening,” says Katie Pringle, CEO and Co-founder of Tether. “We are
offering can’t-miss engagement for the cannabis industry.”
Tether’s Ottawa Sampling Event will include beloved cannabis
brands like Back Forty, Bud Lafleur, DayDay CBG, Endgame, EVEN,
Frank CBD, Frooty Hooty, Glacial Gold, Good Supply, HAZO, Kinloch
Wellness, Lune Rise Farms, NightNight CBN, Red Market Brand,
Stewart Farms, West Coast Gifts, Wyld, and XÃMAN, with product
sampling reserved for Budtenders and retailers. To increase the
presence and participation of Ontario-based Black, Indigenous, and
people of colour-owned brands and Licensed Producers, Tether is
proud to partner with the Ontario Cannabis Store (OCS) for five
sponsored equity grants. For details on eligibility criteria,
please see the application form here.
Attendance at Tether’s Ottawa Sampling Event and StratCann’s
Growing Relationships is strictly limited to those aged 19+.
Please note that there will be on-site filming and photography
during both events. Pre-registration is required and all
sales are final.
For more information and to register for Tether’s Ottawa
Sampling Event, visit here or www.tetherbuds.com/events. For more
information and to register for StratCann’s Growing Relationships,
visit here or stratcann.com/events.
About TetherTether is Canada's Budtender community,
connecting cannabis brands with a network of over 5,000 Budtenders
from across the country. By providing Budtenders with the necessary
education and resources to succeed and providing brands with a
cost-effective way to connect, promote and educate, Tether paves
the way for a stronger community and a brighter future for the
industry. To learn more, visit https://tetherbuds.com/.
About StratCannFounded in 2020 by David Brown, StratCann
delivers relevant news, industry insights, and unique events
covering the dynamic landscape of the legal cannabis industry, from
influential individuals to policies and regulations. StratCann’s
dedicated platform caters to a diverse audience of industry
leaders, license holders, producers, laboratories, retailers,
policymakers, and esteemed professionals. For more information,
visit https://stratcann.com/.
- Tether's Sampling Event Comes to Ottawa
- StratCann's Growing Relationships Lands in Ottawa
Mackenzie Bentley
mbentley@marigoldpr.com
778-697-4373