Bancography Retains William Mills Agency for Public Relations Services
26 Junio 2024 - 6:45AM
Business Wire
-Partnership expected to yield more research
and insights for better branch management strategies-
William Mills Agency, North America’s largest independent public
relations and marketing firm specializing in financial technology,
has been selected by Bancography, a Birmingham, Ala.-based
financial services consulting and technology provider, to lead its
public relations program. Bancography provides branch planning
solutions, software tools and primary marketing research
capabilities to banks and credit unions.
Bancography also offers Bancography Plan, its innovative market
analysis and branch planning software tool that allows financial
institutions (of all sizes) to forecast profitability for proposed
branch locations and to evaluate the performance of existing
branches. Bancography’s models have been used for more than 20
years to support branch optimization, market analysis and customer
experience strategies.
Laura Levie, COO of Bancography, said, “Partnering with William
Mills Agency will help further Bancography’s exposure and build
greater levels of our brand recognition in the credit union,
banking, and fintech industries. They have their finger on the
pulse of the industry and truly understand the issues affecting
today’s financial institutions, as well as our business needs, and
how to clearly articulate our strategic value proposition to the
influencers in our industry.”
“Bancography has a stellar reputation for its consulting and
geographic-based data and technology services for financial
institutions across the United States,” said William Mills, CEO,
William Mills Agency. “They have truly shaped much of the retail
financial landscape with their unparalleled expertise on branch
locations, products and services, and primary marketing research.
We look forward to sharing the stories of their successes and their
continued positive impact for both financial institutions and their
customers.”
About Bancography
Bancography provides branch planning solutions and primary
marketing research for financial institutions across the U.S. The
company offers custom branch network optimization services in
addition to Bancography Plan, its market analysis and branch
planning software tool. Bancography’s Branch Network Optimization
service provides a market-wide assessment of any region to deliver
a long-term plan for branch openings, closings, relocations and
acquisitions. Its branch planning projects have addressed nearly
every region in the U.S. In support of its clients’ current
operations, Bancography performs primary marketing research to
measure customer experience and brand awareness.
For more information, visit bancography.com, connect on LinkedIn
or contact info@bancography.com.
About William Mills Agency
William Mills Agency is North America’s largest public relations
and marketing firm serving the financial technology industry with
an emphasis on fintech providers. The agency has established its
reputation through the successful execution of media relations,
marketing services and crisis communications programs. The company
serves clients ranging in size from small start-ups to large,
publicly traded companies. For more information, please visit
www.williammills.com.
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Haleigh Dhaou haleigh@williammills.com 678.781.7208