Metrc Extends Track-and-Trace Partnership Through New Contract with State of California
10 Julio 2024 - 10:00AM
Metrc announced its new contract with the State of
California, retaining its role as the state's track-and-trace
software provider.
“California represents the largest regulated cannabis market in
the United States, and we are proud to continue our contribution to
its growth and success,” said Michael Johnson, CEO of Metrc.
“Working with the DCC, we ensure regulators can efficiently and
securely manage millions of data points from operators statewide.
Leveraging cutting-edge technology with a continued commitment to
incorporate customer input, Metrc will continue to optimize system
performance and cultivate an environment that promotes business
success while safeguarding public health and safety.”
As we move into the next term, Metrc will work closely with
the Department of Cannabis Control (DCC) to further develop
and enhance the current software's functionality and design. The
company’s focus will be building on and improving the system's
tools to increase the ability for swift action, increasing
transparency and speed up data-driven responses to support
regulation and protect consumers. This new contract will enable
further advancements in track-and-trace technology as the market
continues to grow and evolve.
The Metrc system enables the tracking of all activities
impacting the status of a plant or the creation of cannabis-based
products, including origin, testing results, handling, and
chain-of-custody information, through the company’s tracking and
tagging model and software-as-a-service (SaaS) system – this
information is then easily accessible to regulators. Seamless data
tracking in Metrc also helps optimize inventory control, accurately
report sales data, and improve cultivation management.
Metrc holds exclusive government contracts in every region of
the U.S., and has a particularly strong presence in the West, where
it holds contracts with California, Colorado, Montana, Nevada,
Oklahoma, Oregon, South Dakota, and the Twenty-Nine Palms Band of
Mission Indians. While these markets have diverse regulatory
frameworks, each jurisdiction shares the common goal of ensuring
safe legal cannabis markets. About MetrcMetrc is
the most trusted and experienced provider of cannabis regulatory
technology systems in the United States. Our solution combines
advanced software, radio-frequency identification (RFID), a
dedicated customer support team, and a secure database to track
cannabis from growth, harvest, and processing to testing,
transport, and sale. Metrc is currently engaged in 25 government
contracts and serves more than 400,000 users, including growers,
testing facilities, dispensaries, state regulators, and law
enforcement officials. We are proud to play a leading role in
ensuring the safety and security of the nation’s legal cannabis
market.
Metrc Media Contact:Mattio
Communicationsmetrc@mattio.com