The web analytics and marketing software
pioneer will lead, accelerate next phase of growth
CreatorIQ, the industry-leading creator marketing software for
global brands and agencies, today announced it’s hiring web
analytics and marketing software pioneer Chris Harrington as CEO.
In this role, the dynamic Software-as-a-Service (SaaS) executive
will lead and accelerate the company’s next growth phase as the
creator economy’s total addressable market approaches half a
trillion dollars.
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CreatorIQ, the industry-leading creator
marketing software for global brands and agencies, announced it’s
hiring web analytics and marketing software pioneer Chris
Harrington as CEO. (Photo: Business Wire)
Harrington has three decades of experience building SaaS
businesses, most of which time has been spent serving CMOs and
their marketing executives. Among his many accomplishments,
Harrington served as President of Global Sales and Client Services
at Omniture, a next-generation web analytics platform. During his
seven-year tenure, Harrington took Omniture from $3.5M to over
$500M in revenue (32% of that business was driven through an
extensive agency partner ecosystem). Adobe eventually acquired the
company for $1.8 billion.
Harrington also served as President and board member at Domo, a
cloud-based data experience platform leveraged by enterprises such
as Unilever, NBA, and TaylorMade. Harrington joined Domo when the
company was two years old and grew the company from $7M to over
$150M in revenue in under four years.
“I am thrilled to welcome Chris as the new CEO of CreatorIQ. His
dynamic leadership and vision align perfectly with our mission to
make Creator Marketing measurable, integrated, and essential.
Chris’s track record of innovation and success in scaling SaaS
companies excites me for what lies ahead. Chris’s empathetic
leadership and dedication to clients’ success makes me confident
that we have the right leader for our future,” said Igor Vaks,
founder, board member and former CEO at CreatorIQ. “Together with
our clients and partners, we will continue to elevate Creator
Marketing, with CreatorIQ leading in measurement and technology. I
look forward to supporting Chris in this journey and witnessing the
remarkable success that lies ahead for CreatorIQ and our
industry.”
Most recently, Harrington served as CRO at Entrata, a property
management software company, where he drove all customer-facing
operations. Before that, Harrington was CEO at InsideSales, where
he optimized sales processes for clients like Dell, Caesars
Entertainment, Fidelity, and American Express.
“Consumers today increasingly turn to the power of Creators
throughout their entire buying journey and are moving their time
and attention to the platforms that afford them this sense of
community,” said Harrington. “As brands and agencies aggressively
change their marketing mix to address this seismic shift in
audience, creators play an integral role in helping forge authentic
relationships with these consumers. As the creator economy’s most
secure and trusted software infrastructure, I look forward to
continuing CreatorIQ’s history of empowering scale, success, and
innovation for our customers.”
Interim CEO Jon Namnath, who is also co-founder of creator
intelligence platform Tribe Dynamics, which CreatorIQ acquired in
2021, remains a key member of the executive leadership team and
CreatorIQ’s board of directors. Namnath has steered the company’s
continued growth in the six months following founder Igor Vaks’
transition out of an operating role and was a pivotal force in the
decision process that led to Harrington’s hiring. Previously, Jon
was Chief Growth Officer at CreatorIQ, leading the company to
consecutive record sales quarters and building a strong foundation
for growth.
“As the global creator economy continues to grow, CreatorIQ has
become an integral platform powering end-to-end efforts for more
than 1,200 global brands and agencies, including United Airlines,
Wella, and Dentsu,” said Jon Namnath, Interim CEO and Board Member
at CreatorIQ. “Chris is a dynamic, engaging, and enthusiastic
leader who has helped build several billion-dollar businesses and
has the experience to drive growth for CreatorIQ and our customers
and industry at large.”
With Gen Z’s global purchasing power reaching $450 billion and
looking to control 17% of global retail spend by 2030, it is
crucial for businesses to understand their preferences and
behaviors.1 Notably, 72% of young people in the U.S. follow a
creator, and over half have purchased a product from someone they
follow.2
Client Commentary
Scott Friedman, CEO, Rare Beauty: “We would not have achieved
the rapid success we have had at Rare Beauty without the creator
community embracing and amplifying their love of the brand’s
products and messaging to their audiences. With consumers spending
more of their time and attention in various digital and online
social spaces, the voices of beauty creators are more important
than ever. It’s impossible to build a strong brand in the beauty
space today without a robust creator strategy.”
Michelle Crossan-Matos, Chief Marketing Officer, Ulta: “At Ulta
Beauty, we know true joy lives within the communities we belong to,
and creators are the linchpin helping bring authentic connection to
life through engaging content. To succeed in marketing today, you
must acknowledge the power of creators, and we’ve embraced them
fully within our marketing mix to not only story tell through
relatable voices, but drive business results with lasting
impact.”
Noel Mack, Chief Brand Officer, Gymshark: “As an organization,
Gymshark has integrated creators throughout its business from
product design through to creative execution to ensure they forge a
deep connection with their consumer. Creators have been
instrumental to the success of the Gymshark brand over the years
and will continue to do so in the future.”
Alexa Tonner, Co-Founder and COO of Collectively: “Collectively
has been working with creators for 11 years, but the last couple of
years have been transformative – it feels like we’re at an
inflection point. Brands are beyond the ‘test and learn’ stage
because they see the impact creators have across the entire
marketing funnel. We’ve seen a big shift in brands building
big-picture, multi-year strategies and looking for agencies of
record to help them develop, execute and measure impact. Creator
marketing feels like where digital marketing was 20 years ago –
critical for all marketers and central to all consumer
touchpoints.”
About CreatorIQ
CreatorIQ is the most trusted influencer marketing platform for
organizations looking to advance their creator marketing. Its
enterprise-grade technology and industry-leading intelligence
facilitate scaled creator discovery, streamlined workflows, and
robust reporting while ensuring compliance and brand safety.
Thousands of the world’s most innovative brands and agencies use
CreatorIQ, including AB InBev, Logitech, Movers+Shakers, Nestlé,
RQ, Sephora, Unilever and more. Learn more at CreatorIQ.com and
follow us on LinkedIn and Instagram.
1 Source: ExplodingTopics.com 2 Source: Sprout Social, Morning
Consult Pro
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version on businesswire.com: https://www.businesswire.com/news/home/20240711382413/en/
Martha Bennett Fabric Media martha@fabricmedia.net