Avetta Announces Gretchen Eischen as Chief Marketing Officer to Accelerate Company Growth
11 Julio 2024 - 8:00AM
Avetta®, the leading provider of supply chain risk management
(SCRM) software, today announced the appointment of Gretchen
Eischen as the company’s Chief Marketing Officer. With a keen eye
for business transformation and growth, Eischen will oversee
Avetta’s brand positioning, marketing strategy, and communication
initiatives as the company expands globally.
Eischen brings over 20 years of experience in global technology
marketing, client engagement, and SaaS customer success to Avetta.
Her experience in go-to-market strategy and communications helped
deliver substantial global growth and business transformation for
companies like Icertis and SAP.
Eischen most recently served as Chief Marketing Officer at
Icertis. Previously, she spent 18 years working in various roles at
SAP, including as CMO for SAP Ariba, SAP Fieldglass, and SAP
Business Network brands.
“As we enter our next stage of growth, Gretchen’s appointment to
CMO is a critical driver in our continued success,” said Arshad
Matin, CEO of Avetta. “Her vast experience in global marketing and
customer success will only further propel Avetta forward and help
us deliver on our promise to streamline third-party risk management
and create safe and sustainable work environments for our
customers. We are thrilled to have her on board as we continue to
transform the way we meet the needs of our customers.”
“Trust is at the heart of a safe and sustainable supply chain,”
said Gretchen Eischen, Chief Marketing Officer at Avetta. “Avetta
is a trusted leader in third-party risk management, evidenced by
its impressive customer base, commitment to continuous innovation,
and team of experts in supply chain safety and sustainability. I am
excited to partner with the team to scale Avetta’s impact and
further advance the dynamics of the global supply chain.”
About Avetta
The Avetta SaaS platform helps clients manage supply
chain risk and their suppliers to become more qualified for jobs.
For the hiring clients in our network, we offer the world’s largest
supply chain risk management network to manage supplier safety,
sustainability, worker competency, and performance. We perform
contractor prequalification and worker competency management across
major industries all over the globe, including construction,
energy, facilities, high-tech, manufacturing, mining, and
telecom. Visit https://www.avetta.com/ for more
information.
PR Contact: Jenn Zimmer
avetta@hoffman.com
A photo accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/290fbcca-10c2-41e6-8120-b24922127813