Orangetheory Fitness Announces Bluegrass Fitness (an affiliate of Manna Capital Partners) Acquisition of 18 Florida Studios
11 Julio 2024 - 9:21AM
Business Wire
Purchase Marks the First Investment in the
Fitness Sector for Manna Partners
Orangetheory Fitness today announced that Bluegrass Fitness, an
affiliate of Manna Capital Partners, LLC, has acquired 18 highly
successful Orangetheory studios in the Orlando and South Florida
markets, and has executed a multi-year development agreement
covering Central and South Florida. This partnership marks Manna
Partners’ first investment in the fitness sector.
Manna Partners has created one of the most successful franchise
businesses in the country and brings a long history of operational
and development expertise. Based in Louisville, KY, Manna Partners’
portfolio includes several nationally franchised restaurant brands.
The firm continues to expand, now entering the fitness sector with
this Orangetheory Fitness acquisition.
“This exciting new partnership with Bluegrass Fitness and Manna
Partners will continue to drive same studio and new unit growth for
Orangetheory Fitness in the Orlando and South Florida markets,
helping fulfill our mission of bringing More Life to members
throughout the region,” said Dave Long, co-founder and CEO of
Orangetheory Fitness. “Our new partner’s culture, operations focus,
and long-term outlook aligns perfectly with our model for
success.”
“Manna Partners identified the fast-growing fitness sector as a
prime area for expansion due to its substantial value proposition,”
said Kevin Attkisson, Co-Founder of Manna Partners and Bluegrass
Fitness. “With Orangetheory Fitness’ proven track record, national
presence, and focus on innovation, the brand stood out as an ideal
fit for our company’s strategic vision. We look forward to
aggressively expanding our Orangetheory business through new unit
development as well as strategic acquisitions.”
Orangetheory Fitness, which recently completed a merger of
equals with Self Esteem Brands, is renowned for its heart
rate-based group workouts, which combine science, technology and
expert coaching to help members live longer, more vibrant lives.
This transaction with Manna Partners will continue providing
consumers with unparalleled fitness experiences.
About Orangetheory
Orangetheory® Fitness (orangetheory.com) is a heart rate-based
group workout that combines science, technology and expert coaching
to help members live a longer, more vibrant life. Orangetheory
workouts are backed by science and designed to supercharge your
metabolism and cardiorespiratory health for more results. The
workouts utilize connected technology to track performance so
members can view their detailed results in real time and monitor
progress over time. Each of the workouts is led by a certified
coach to ensure members of all fitness and ability levels can be
successful and continually challenge themselves. One of the world’s
fastest-growing franchise companies, Orangetheory franchisees have
opened more than 1,500 studios in all 50 U.S. states and 24
countries. Visit
https://www.orangetheory.com/en-us/international-opportunities/ for
global franchise opportunities.
About Manna Capital
Partners
Manna Partners is a private company that focuses on developing
and operating in multiple industries in the U.S. and
internationally. This includes investing in sustainability and
impact-oriented opportunities for minority and women-owned
businesses and communities. For more information, contact Manna
Partners at info@mannacappartners.com or by phone at
502.805.1329.
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