MILWAUKEE,
July 11,
2024 /PRNewswire/ -- Harley-Davidson Motor
Company proudly announces a partnership with HANX For Our Troops, a
mission-driven consumer products brand committed to uplifting and
supporting veterans and their families. This partnership aims to
raise money and awareness for veteran support, reflecting both
brands' dedication to honoring and assisting veterans.
As part of this partnership, HANX Coffee will be
available at select Harley-Davidson® events, 100% of the profits
from HANX Coffee goes to supporting veteran charities. The first
event where HANX Coffee will be available is the Harley-Davidson
Homecoming™ Festival in Milwaukee on July
25-28.
In addition, Harley-Davidson will launch a rider
challenge in September, encouraging riders to log their miles using
the Harley-Davidson® app. For every mile logged, Harley-Davidson
will donate $1 to support
veteran-related causes, reinforcing its longstanding commitment to
those who have served.
Limited edition tee-shirts will also be available
for purchase, with 100% of net profits going to support HANX for
our Troops charities. These exclusive shirts serve as a tangible
symbol of support for veterans and their families and are available
now on Harley-Davidson.com.
"This is a grand opportunity to contribute to the
Veteran Community with the great American institution of
Harley-Davidson," said Tom Hanks.
"Fuel for a million road trips. Pour me a double."
"Partnering with HANX for our Troops is a unique
and meaningful opportunity for Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO,
Harley-Davidson. "This collaboration embodies the American spirit
and allows us to honor and support the brave men and women who have
served their country. Together, we are committed to giving back to
veterans and making a positive impact on their lives."
The partnership between HANX for our Troops and
Harley-Davidson signifies a powerful alliance between an
organization dedicated to honoring veterans and an iconic American
brand, united in their commitment to giving back to those who have
served.
For more information about this partnership
please visit Harley-Davidson.com.
About HANX For our Troops
HANX For Our
Troops is a consumer-packaged goods company founded by Tom Hanks to create goods that do some good.
HANX offers a range of coffee products including ground coffee,
single serve pods and instant sticks, available exclusively on
givehanx.com. HANX For Our Troops is dedicated to creating the
highest impact for the Veteran community by its commitment to
donating 100% of all net profits to organizations that support
Veterans and their families, including Headstrong, Hire Heroes
USA, the Bob Woodruff Foundation
and Student Veterans of America. To learn more visit
givehanx.com.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson
Motor Company and Harley-Davidson Financial Services. Our vision:
Building our legend and leading our industry through innovation,
evolution and emotion. Our mission: More than building machines, we
stand for the timeless pursuit of adventure. Freedom for the soul.
Since 1903, Harley-Davidson has defined motorcycle culture with an
expanding range of leading-edge, distinctive and customizable
motorcycles in addition to riding experiences and exceptional
motorcycle accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other programs
to help get Harley-Davidson riders on the road. Learn more at
www.harley-davidson.com.
For more information regarding Harley-Davidson
motorcycles and products visit: h-dmediakit.com.
Media Contact:
Katie Sheptyck
Harley-Davidson
Katie.sheptyck@harley-davidson.com
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SOURCE Harley-Davidson