NEW
YORK, July 11, 2024 /PRNewswire/ -- Old Pal, a
leading cannabis lifestyle brand known for its commitment to
quality and accessibility, has joined forces with culinary
sensation Babish to introduce an exciting new product to the
cannabis-infused food and beverage landscape: "Old Pal x Babish
THC-Infused Sugar."
This groundbreaking collaboration merges Old Pal's expertise in
crafting quality cannabis products with Babish's culinary
creativity and passion for elevating the art of cooking. The result
is a versatile and innovative THC-infused sugar that revolutionizes
the way consumers experience cannabis-infused cuisine. Old Pal and
Babish invite you to "Get Baked with Babish."
"We are thrilled to partner with Babish to bring this
exciting new product to market," said Rusty Wilenkin, Co-Founder and CEO at Old Pal.
"With Babish's culinary expertise, community, and our shared
commitment to creating memorable experiences, we believe 'Old Pal x
Babish THC-Infused Sugar' will redefine the possibilities of
cannabis-infused baking and beverages."
Derived from high-quality cannabis extracts and carefully
curated ingredients, "Old Pal x Babish THC-Infused Sugar" offers
consumers a convenient and customizable way to incorporate cannabis
into their favorite recipes. Whether you're an at-home chef like
Babish or someone seeking an easy way to enhance a beverage - every
kitchen needs a stash of "Old Pal x Babish THC-Infused Sugar".
"Ten years ago, when I was making improvised edibles out of
peanut butter and graham crackers, I couldn't have imagined what
the future would hold. With the help of Old Pal, we're so excited
to introduce the latest innovation in THCnology: precision-dosed,
versatile and fun way to create your own delicious edibles and
cannabis cocktails. Simply add some Babish x Old Pal THC-infused
sugar to your favorite recipe, grab a high-fantasy novel or queue
up a nature doc, and get ready for a good time." – Andrew Rea, Binging with Babish
Key features include:
- Premium-quality THC-infused sugar derived from carefully
selected cannabis extracts, micronized and consistent.
- Versatile and easy-to-use format that seamlessly integrates
into a wide range of recipes.
- Precise dosing, allowing consumers to customize their recipes
to their preference. Each infused sugar container includes 100 MG
of THC and works out to about 5 MG of THC per teaspoon.
- Crafted in partnership with Azuca and with a commitment to
quality, safety, and transparency, ensuring consumers can enjoy it
with confidence.
Starting July, "Old Pal x Babish THC-Infused Sugar" will be
available for purchase at select dispensaries. In New York, you can find it at The Travel
Agency, Strain Stars, Flynn Stoned and Curaleaf. In Arizona, it will be sold exclusively at
Curaleaf stores across the state. The infused sugar will also roll
out later this year in collaboration with The Cannabist Company
utilizing its premium flower and will be available at its retail
locations in Maryland,
Virginia, New Jersey, and Colorado. For a full list of store locations,
visit oldpal.com/infused-sugar and follow along @oldpal to stay up
to date on all new product launches.
About Binging with Babish:
Andrew Rea is one part chef, one part filmmaker, and a generous
dash of irreverent YouTube personality. With a self-taught approach
both behind and in front of the camera, he has garnered a global
audience of over 10 million burgeoning chefs and foodies on his
channel, Babish Culinary Universe. Renowned series like "Binging
with Babish," "Basics with Babish," and "Botched by Babish" form
the backbone of the BCU, where his passion for teaching and
experimenting in the kitchen is rivaled only by his love of film
and television, both of which he endeavors to share from his
Brooklyn, NY kitchen. The channel
has featured notable figures such as Jon
Favreau, Maisie Williams, and
Roy Choi and has partnered with
Google, Samsung, Warner Bros/FX, and Amazon. A two-time
New York Times Best Selling
author, Andrew's titles include Basics with Babish,
Binging with Babish, and Eat What You Watch. The BCU
has expanded into the lifestyle sector with the eponymous Babish
cookware line in partnership with Gibson, available on Amazon and
in Walmart's nationwide, and will enter the cannabis space with a
THC-infused sugar, Baked with Babish, produced in partnership with
Old Pal. Returning to his upstate New
York roots, Andrew's next venture, Bed n Babish, is a highly
anticipated bed & breakfast alongside the Delaware River, set
to open in the summer of 2024.
About Old Pal:
Old Pal is a cannabis lifestyle brand that sets the gold
standard for quality in the industry. With a focus on simplicity,
shareability (in the markets that allow sharing), and unrivaled
quality, Old Pal aims to offer an uncomplicated way to integrate
cannabis into a balanced, fulfilling life. Old Pal products can now
be found in NY, CA, PA, MA, MD, AZ, IL, NV, OH, NM, MI, VA, NJ, WA
and FL with more markets launching in 2024. Learn more at
oldpal.com.
Warning: For use only by adults 21 years of age and older. Keep
out of reach of children and pets. In case of accidental ingestion
or overconsumption, contact the Poison Center hotline
1-800-222-1222 or call 9-1-1. Please consume responsibly. Cannabis
can be addictive.
Concerned about your cannabis use? Contact the New York State HOPELine by texting "HopeNY",
calling 1-877-8-HOPENY, or visiting oasas.ny.gov/HOPELine.
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SOURCE Old Pal LLC