The 18-year-old Calder (Rookie of the Year) Trophy Winner is
joining a stacked Gatorade Canada roster
MISSISSAUGA, ON, July 16,
2024 /CNW/ - Gatorade Canada is proud to announce its
newest roster expansion with the NHL's Calder Trophy Winner,
Connor Bedard. The Vancouver native is considered the league's
next-generation superstar, captivating the masses with his
offensive creativity and explosive shot. At just 18-years-old,
Bedard joins the ranks of Gatorade's elite sponsored athletes,
signaling Gatorade's continued commitment to fueling great athletes
on and off the ice in Canada.
Bedard is a two-time World Junior Champion, recipient of several
WHL, CHL awards and now Calder Trophy representing his first
professional season playing for the Chicago Blackhawks – following
his first overall selection in the 2023 NHL draft. This partnership
brings opportunity to enhance performance for this rising star as
he embarks on his second year in the NHL with the Blackhawks.
"I'm proud to join the Gatorade family and grateful for the
opportunity to be a part of a team that helps fuel some of the best
athletes in the world," said Connor
Bedard. "Like so many kids who grew up playing hockey,
Gatorade has been a part of my journey from day one. Gatorade is
committed to excellence and is passionate about sports at all
levels – I am really looking forward to working together."
"This partnership recognizes Connor's momentous achievements and
celebrates his ability to inspire the next generation of athletes,"
said Lourdes Seminario, Senior
Director of Marketing, Sports Nutrition, Gatorade Canada. "We are
energized by Connor's many achievements and are excited to continue
being part of his journey and legacy in hockey."
Gatorade Encourages Bedard to Channel His Signature
Shot
In the creative campaign, Gatorade welcomes Connor to the team
by paying homage to the many bottles Connor has popped off the net
and dented through his astonishing snapshot. The campaign can
be viewed on Gatorade Canada's Instagram, here and below.
Win a Custom Gatorade Squeeze Bottle Signed by Bedard
As part of the campaign, Gatorade Canada has collected 98
Gatorade squeeze bottles that have been dented and signed by
Connor Bedard. To celebrate
Connor Bedard joining the team
Gatorade Canada is launching a contest giving Canadians the chance
to win one of these 98 one-of-a-kind Gatorade squeeze bottles.
Entrants can enter for their chance to win through Daily Faceoff.
Contest closes Wednesday, July 31,
2024. See full contest rules and regulations under Terms
& Conditions.
Gatorade Canada
Bedard joins Gatorade Canada's elite athlete roster that
includes Sidney Crosby, Hayley Wickenheiser, Marie-Philip Poulin, Andre DeGrasse, Leylah Fernandez and Aurélie
Rivard, and Kia Nurse.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE Gatorade