The franchise's catering service has driven significant sales
increases, achieving an impressive average year-over-year growth of
115.17% over the last five quarters.
DENVER, July 16,
2024 /PRNewswire-PRWeb/ -- Teriyaki Madness (TMAD),
the sizzling Asian fast casual franchise with 150+ units in 40
states and three countries, is stirring up the catering world with
a revolutionary approach that combines supercharged efficiency,
top-notch corporate backing, and packaging that's as creative as it
is crave-worthy. This winning formula has catapulted the franchise
to impressive new heights, boosting sales and introducing the TMAD
experience to tens of thousands of new fans through catered
events.
"Our catering program is designed to be easy to execute,
featuring customer favorites that travel well and represent our
brand best," said Jodi Boyce, Chief
Marketing Officer of Teriyaki Madness. "We offer an online ordering
platform and integrations with third-party services like EZ Cater.
This streamlined approach has been a huge factor in the growth of
our catering business."
The results speak for themselves. TMAD has seen an average
year-over-year quarterly systemwide growth of 115.17% per quarter
for the last five quarters. Catering is now a significant driver of
overall sales, with approximately 45% of the highest-growing TMAD
shops also having the highest catering growth and catering as a
percentage of sales.
"Our catering program is a big part of our business, making up
about 40% of our sales from Monday through Saturday," said
Dhruv Patel, a TMAD franchisee in
Ohio who has been partnering with
sports teams such as the Ohio State Buckeyes for catering. "We
cater to a wide variety of customers, including private doctors'
offices, pharmaceutical reps and college athletic programs. This
wide reach significantly boosts our sales."
Franchisee Gonzalo de Aristegui explained the components of the
successful catering model, stating, "Our catering model includes
direct orders through EZ Cater, local accounts we manage and
support from New Catering Connections, a catering outreach program
the TMAD marketing team set up for us. This combination has led to
us averaging almost three catering orders a day across all
platforms. The setup is very neat and organized, which our
customers appreciate. It reflects the quality of our food and makes
us stand out from the competition."
Corporate franchisee support plays a crucial role in the success
of TMAD's catering program. "The setup we have with the boxes,
trays and unique packaging — such as 'Fork-Chop' utensils — is
visually appealing and professional. This level of organization
helps convey the high quality of our food," de Aristegui said.
The impact of the catering model is further highlighted by TMAD
franchisee Jared Shanks: "Ever since
we started our catering program a year and a half ago, the interest
has been tremendous. We have partnerships with local businesses and
sports teams, which have significantly boosted our catering sales.
The support from corporate — from guidance to marketing assistance
— has been invaluable. Their setup is super beneficial for managing
large orders and events, and the packaging is attractive and
professional."
Looking ahead, TMAD is committed to continuous improvement and
innovation. Boyce revealed plans for "Catering 2.0," an internal
project aimed at further enhancing the program. "We plan to refine
the next generation of the catering model based on direction from
our shop owners," Boyce said.
Catering also serves as a powerful marketing tool for TMAD.
"When people taste our food at events, they are more likely to
visit our shops. The flavor of our food is what keeps bringing
customers back," said Boyce.
TMAD has cooked up a catering model that stands out in the
industry, offering franchisees a profitable and efficient business
opportunity. With rock-solid corporate backing, out-of-the-wok
thinking, and a dedication to top-notch flavors, TMAD is ready to
keep dishing out growth and success.
ABOUT TERIYAKI MADNESS
Teriyaki Madness is making big moves. The secret sauce lies in
TMAD's uncompromising support systems that allow new business
owners to achieve success through their proprietary training and
support programs with teams dedicated to each franchisee's unique
needs. More than 150 shops across three countries deliver big,
heaping bowls of fresh, healthy, natural ingredients to their
communities, creating a cult-like following with customers,
employment opportunities for neighborhoods, and profitable margins
for the franchisees. Backed by leading-edge technology including
delivery and loyalty innovations and an all-star executive team,
Teriyaki Madness' focus is on providing profitable opportunities
for TMAD franchisees by providing delicious, healthy food to
communities. Visit franchise.teriyakimadness.com for single and
multi-unit opportunities.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
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SOURCE Mainland