How Charming: Baskin-Robbins Unveils Sweet Collaboration with Luxury Jewelry Designer Susan Alexandra for National Ice Cream Day
17 Julio 2024 - 5:00AM
Business Wire
The bespoke necklace comes with a gift card to
enjoy a free scoop of Baskin-Robbins
As National Ice Cream Day approaches, Baskin-Robbins®, the
world's largest chain of ice cream specialty shops, is excited to
announce a partnership with cult designer Susan Alexandra. This
collaboration celebrates the joy of ice cream and the artistry of
charm jewelry, offering consumers a delectable accessory to
cherish.
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Baskin-Robbins X Susan Alexandra Ice
Cream Social Necklace (Photo: Business Wire)
Charm jewelry has been experiencing a resurgence in popularity,
with fashionistas drawn to its nostalgic appeal and customizable
nature. Each charm tells a story, serving as a wearable memento of
cherished memories and personal passions. Baskin-Robbins teamed up
with Susan Alexandra to create a one-of-kind charm necklace that
gives ice cream aficionados an opportunity to show their love of
sweet treats.
The centerpiece of this whimsical collection is a trio of
charms, meticulously crafted to resemble iconic favorites from
Baskin-Robbins. The first charm features a nostalgic scoop of
Cotton Candy ice cream perched atop a cinnamon waffle cone, evoking
the playful spirit of summer. The second charm showcases the
brand’s signature Cappuccino Blast®, brimming with creamy, coffee
goodness and sprinkled with a dash of cinnamon. Completing the
ensemble is a miniature replica of the beloved pink spoon, a nod to
the brand’s variety of ice cream flavors. And just in case your
necklace sparks a sudden craving for a sweet treat, each order
comes with a gift card to Baskin-Robbins.
"We are thrilled to collaborate with Susan Alexandra to bring
this charming collection to life," said Jerid Grandinetti, Vice
President of Marketing & Culinary at Baskin-Robbins. "National
Ice Cream Day is a time to celebrate the joy that ice cream brings
to people of all ages, and what better way to commemorate it than
with a beautiful piece of jewelry that captures the essence of our
beloved brand."
Susan Alexandra, known for her whimsical designs and attention
to detail, infused each charm with her signature style, creating
miniature works of art that are sure to delight ice cream lovers
and fashion enthusiasts alike.
"Ice cream has always held a special place in my heart, and I am
thrilled to partner with Baskin-Robbins to create this sweet
collection," said Susan Korn. "Charm jewelry allows us to carry our
passions with us wherever we go, and I hope these playful charms
bring joy to everyone who wears them."
The Baskin-Robbins x Susan Alexandra charm necklace will be
available for purchase at susanalexandra.com as well as at her
store in New York City, located at 33 Orchard Street. With only a
limited quantity available, ice cream enthusiasts are encouraged to
indulge their sweet tooth and secure their piece of wearable art in
celebration of National Ice Cream Day. Looking for another way to
celebrate? Order ahead in the BR App from July 21-27 and save $5
off any order of $20+ with code SEIZETHEYAY or scan your BR App
coupon to redeem in-shop*.
To learn more about Baskin-Robbins’ premium ice cream flavors
and frozen desserts, visit www.BaskinRobbins.com or follow along on
Instagram, TikTok, Twitter and Facebook. Download the BR App.
*Offer valid on orders $20+ pre-tax only at participating U.S.
Baskin-Robbins locations. Expires 7/27/2024. Exclusions, terms
& conditions apply. ©2024 BR IP Holder LLC.
About Baskin-Robbins
Baskin-Robbins, founded in 1945, is the world’s largest chain of
ice cream specialty shops, with more than 7,700 retail shops in 33
global markets. Baskin-Robbins is part of the Inspire Brands family
of restaurants. For more information, visit BaskinRobbins.com and
InspireBrands.com.
About Susan Alexandra
Susan Alexandra is a New York-based luxury jewelry designer
known for her vibrant, handcrafted designs inspired by art, nature,
and nostalgia. Each piece is meticulously crafted using a
combination of traditional and contemporary techniques, resulting
in wearable works of art that capture the imagination and spark
joy.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717557945/en/
Mary Mac Anderson BRPublicRelations@inspirebrands.com