Mattson Announces Chief AI Officer, Unveils A Suite Of AI-Enhanced Food & Beverage Product Innovation Services
17 Julio 2024 - 6:00AM
Business Wire
Silicon Valley-based Mattson, the country’s leading food and
beverage innovation firm, is excited to announce its first Chief
Artificial Intelligence Officer Steve Gundrum, who also serves as
Chairman of the Board. Gundrum, who’s been leading the development
of new tech-and-trend-driven innovation services at Mattson for 36+
years, said, “The arrival of AI changes everything. It will be used
to enhance our holistic innovation approach, from strategy and
insights to ideation, concept development, product development and
commercialization.” Mattson has been providing innovation services
for over four decades. All engagements leverage the real
intelligence of this highly experienced team. The team’s real
intelligence, RI, is now amplified with AI. It’s the power of
RI+AI™.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240717505554/en/
About Mattson: Innovation for the Food
& Beverage Industry (Graphic: Business Wire)
Gundrum has spearheaded the evolution of the company’s signature
ideation service, ProtoThink™ AI. This collaborative innovation
platform is a cloud-based approach that enables clients to partner
with Mattson innovators to explore more ideas quickly to enable the
identification of bigger ideas through the use of specialized AI
models created for each engagement. For dispersed and global teams,
ProtoThink™ AI virtual ideations are a powerful platform to
identify big ideas, faster.
Food Studio Ideation, another signature service for over 20
years, is a collaborative, hands-on work session that with
AI-enhancement has proven itself able to generate more, and better
ideas than previous iterations of the process. “It’s not unusual
for us to generate 100 fully formed concepts each with a real-food
example, in a day. With this technology as our thought partner,
we’ve upped the game of ideation significantly,” said CEO and Chief
Technology Officer Justin Shimek. “With more AI enhanced services
coming soon.”
AI-powered market insights can unlock deeper and faster
understanding of consumer behavior at a fraction of the time and
cost of legacy techniques. Mattson’s advanced AI models can analyze
billions of consumer behavior data points, through a food optimized
lens, delivering insights into preferences and trends. The AI taps
into a vast array of sources, from blogs, social media, scientific
papers, and recipes, to provide rapid intelligence on consumer
needs and perceptions. “This enables our clients to develop better
informed ideation strategies, enhance competitive analysis, and
drive more effective innovation,” according to Gundrum. Using AI in
this way results in a new level of insight and creativity.
To introduce the food industry to the power of Mattson AI
capabilities, the company will be hosting events, including a
primer on why AI for food innovation makes so much sense, how it
works, and a hands-on trial of Mattson’s ProtoThink™ AI, in which
guests will be able to create a new food or beverage concept.
EVENT INFO: Thinking Bigger & Faster with Mattson AI
September 10th, 6 pm, Mattson HQ in Silicon Valley October 1st, 6
pm, Mattson in Chicago
For more information, visit Mattson.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240717505554/en/
Barb Stuckey, Chief Innovation & Marketing Officer, Mattson
For media or innovation service inquiries please use
Contact@MattsonCo.com.