1stAveMachine and Director Emil Nava Join Forces to Launch Ammolite Machine; a New Platform Focused on Music & Culture
17 Julio 2024 - 6:00AM
Business Wire
1stAveMachine Signs Nava to Roster to Lead
Music Division
Award winning international production company
1stAveMachine signs highly esteemed director and founder of
Ammolite Studios, Emil Nava, to lead their music
division for global commercials and music content. With this
signing comes Ammolite Machine, a music and culture venture
between 1stAveMachine and Nava.
The new partnership addresses the significant change in music
visuals, while bringing years of expertise to the evolving
landscape. Ammolite Machine offers a 360 degree creative offering,
which supports music artists and brands to connect with culture,
technology and creative storytelling.
"I’m so excited about working with 1stAveMachine because they
have such a unique approach and output within the industry. Really
pushing on new styles of creating, being open to all the new and
different assets we need to create, and thinking differently about
collaboration between directors. Not to age myself, but I have been
doing this a long time and am blessed to have achieved a lot of
amazing things, and I’m always looking to grow and experience new
creations. I feel with 1stAveMachine and their new approach to
storytelling, technology and collaboration - this was the perfect
fit,” said Emil Nava, Director of Ammolite Machine. “I’m
also very excited because we have a concept of a new company that
really looks at this new landscape of music visuals, confronts the
evolution and creates special solves and opportunities for artists
to express themselves visually."
“Emil's extensive portfolio and expertise within the music
industry is certainly impressive, but it is his unique and
innovative approach to the changing landscape of the music industry
that makes him the perfect addition to the already
multidisciplinary 1stAveMachine roster,” said Sam Penfield,
Partner of 1stAveMachine. “Ammolite Machine is a space where we
will tackle this changing landscape; bringing innovative and tech
forward ideas that will amplify artists’ voices and bring their
stories to life.”
Nava is one of the world’s most prolific music video directors
and has been instrumental in forming long-lasting creative
relationships with artists and brands, taking them to international
acclaim. His diverse and influential body of work as a director and
creative director has gained over 25 billion views on
YouTube, and he has won multiple awards including five
VMAs. His collaboration with Calvin Harris and
Rihanna on "This Is What You Came For" accumulated
over two billion views on YouTube.
Nava has worked with industry giants such as Calvin
Harris, Rihanna, Ed Sheeran, Dua
Lipa, Post Malone, JLo, Pharrell
Williams, Selena Gomez, Eminem and many more, as
well as global brands like McDonald’s, Mercedes and
GAP. Recognized for his keen understanding of the zeitgeist,
youth culture, fashion, and pop sensibility, Nava’s unique voice
and creative vision has created culture shifting work and some of
the most notable music videos by the world’s biggest artists.
Emil is also an advocate for open discussions about mental
health in the creative industries, sharing his own experiences with
mental illness, addiction and recovery on social media and through
his 2023 Manchester Film Festival award-winning feature,
SNORKELING. Now, Emil is harnessing his skill as an
award-winning director and his passion for nature, wellness and
connection to create powerful, meaningful music and mental-health
content.
Download hi-res image of Emil Nava here. Download
hi-res logo here.
To watch Emil Nava’s reel, click here. To
read/download Nava’s full biography, click here. To
learn more about Ammolite Machine, visit
www.ammolitemachine.com.
About Ammolite Machine:
Ammolite Machine is a music-focused initiative led by Director
Emil Nava. Bringing together Emil’s creative studio Ammolite
Studios and 1stAveMachine’s power and expertise, this new platform
is dedicated to creating impactful music and cultural projects. At
its core, Ammolite Machine champions mental health through creative
expression, ensuring their work promotes well-being and connection.
To learn more, visit www.ammolitemachine.com or email
hello@ammolitemachine.com.
About 1stAveMachine:
1stAveMachine is a global mixed-media production company that
partners with ad agencies and major brands to create visual,
digital, and experiential content, all with a unified vision: to
tell stories to share. To learn more, visit
https://www.1stavemachine.com/.
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Sara Yazdani Director, Media & Entertainment PR / Creativ
Strategies sara@creativstrategies.com