Keen Offers Free Access to Advanced Marketing Mix Modeling
17 Julio 2024 - 10:00AM
Business Wire
Brands can now unlock 25% higher marketing ROI
with an optimized marketing mix plan in 5 minutes — for free.
Keen Decision Systems, a next-generation marketing mix SaaS
company, today announced that it is offering a free trial of its
marketing mix model software.
Through a 14-day free trial, users gain access to the full suite
of Keen’s marketing mix modeling capabilities, including access to
Keen’s AI-powered insights and industry benchmarks. By inputting
their existing marketing data into the Keen platform, users can run
simulations, create forecasts, maximize resources, and generate
optimized marketing mix plans to align to their marketing
objectives, receiving a report in as little as five minutes.
With this, a brand can easily optimize their budgets across
sales channels, consolidate budget reporting to visualize holistic
marketing performance across channels and tactics, analyze the
performance of their existing marketing tactics and receive
recommendations for spend optimization. Using predictive AI
insights that leverage decades of data, users can outmaneuver
competitors, accelerate growth, and unlock 25% higher marketing ROI
with an optimized marketing mix plan.
In fact, users have seen incredible success using the Keen
platform to date:
- A non-alcoholic beverage challenger brand increased net profit
by 52% while spending 15% less thanks to Keen’s insights.
- An enterprise company that only ran MMM on their largest brand
unlocked a 12% lift in profit based on Keen's recommendation to
optimize their MMM for challenger brands within their
portfolio.
- A global retail brand reduced spend by $500k and redistributed
working dollars based on Keen insights driving $1.2MM more in
profit.
“As brands start to prepare their budgets for 2025, they need to
accurately forecast how best to allocate their spend to make an
effective plan, which can be difficult, if not impossible to
achieve,” said Josh Lucas, Head of Product at Keen Decision
Systems. “Our free trial will streamline that process for users,
delivering budget analyses and plans in a quick and easy-to-use
interface. We are committed to delivering the information that
marketers need to defend their budgets and demonstrate bottom-line
impact.”
For more information or to test the free trial, please visit:
https://keends.com/free-trial/.
About Keen Decision Systems
Powered by AI, Keen Decision Systems, a software-as-a-service
company offers the only next-generation marketing mix system, which
provides historical performance measurement, as well as predictive
and prescriptive plans to optimize ongoing marketing-spend choices
- across all channels, tied to financial outcomes. Keen’s customers
experience an average 25 percent improvement in brand performance
in year one. Connect: KeenDS.com, info@keends.com. Follow us on
LinkedIn.
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Caroline Yodice, cyodice@daddibrand.com