Alshaya Group and Mastercard Partner to Drive Growth of GCC’s Retail Sector Through Aura Loyalty Programme Co-brand Launches
22 Julio 2024 - 10:30AM
Business Wire
Multimarket partnership will see the launch of
Alshaya Group’s loyalty programme Aura and Mastercard co-branded
credit cards to offer customers benefits across more than 70
brands
Alshaya Group, one of the leading international retail franchise
operators, has partnered with Mastercard to expand its
award-winning loyalty programme, Aura. The partnership, which will
see the launch of an Aura co-branded credit card in multiple
markets over the next two years including Kuwait, Saudi Arabia, the
UAE and Qatar, aims to drive growth of the retail sector across the
GCC region and bring additional benefits to Aura members.
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the full release here:
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Amnah Ajmal (left) and John Hadden
(right) at the signing ceremony (Photo: AETOSWire)
The region’s retail industry continues to thrive, with increased
consumer spending. Between 2021 and 2026, the value of non-food
retail sales in the GCC is forecasted to increase by around $39
billion, driven by favorable demographics, improving macroeconomic
factors and an ongoing tourism boom. The partnership will see
consumers gain added value and extra benefits when they shop in
Alshaya’s 70+ brands ranging from dining to fashion, beauty and
homeware.
John Hadden, CEO, Alshaya Group, said: “At Alshaya Group,
our customers are at the heart of our strategy, and we are always
looking for new ways to enhance benefits and services in our stores
and online with a focus on digital, including payments. We are
incredibly proud of our game-changing Aura loyalty programme that
has recently been globally recognised, and we welcome the
opportunity to grow the pivotal role that Aura plays for our
customers in partnership with Mastercard.”
“Mastercard is enabling the retail sector to leverage innovative
payment channels to reinvent the ways people pay for their
purchases. We are harnessing the power of partnerships and are
proud to partner with Alshaya Group, to bring seamless and secure
payment solutions to consumers. We look forward to enhancing the
shopping experience across the GCC through the Aura loyalty
program,” said Amnah Ajmal, Executive Vice President, Market
Development, EEMEA, Mastercard.
Alshaya Group’s diverse portfolio features some of the world’s
most famous brands, including Chipotle, which recently opened in
Kuwait and will serve customers in Dubai later this year.
Introduced in 2022, Alshaya’s Aura loyalty programme has 8.3
million members in Kuwait, Saudi Arabia, the UAE, Qatar and
Bahrain, and is one of the most downloaded loyalty apps in the
Middle East.
Source: AETOSWire
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version on businesswire.com: https://www.businesswire.com/news/home/20240722092847/en/
Halima Islam halima.islam@mastercard.com